Celebrating Women’s History Month

celebrating women's history month

March is Women’s History Month, and we’re celebrating these 31 days by honoring the trailblazers who came before us. There’s a quote by Susan B. Anthony I’ve always loved: “Let me tell you what I think of bicycling. I think it has done more to emancipate women than anything else in the world. I stand…

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TikTok Marketing: What You Need to Know

a smartphone with the tiktok app opened

In 2021, video-sharing app TikTok had approximately 86.9 million users in the United States alone. This figure is projected to increase by around eight percent every year. The app’s growth is unprecedented, exemplified by its projection to increase 8% every year, reaching 94 million users in 2022. Millions of engaged users sharing user-generated content means over…

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Playing Offense: How Managers Can Fight for Their Employees

resolute ceo nicole morgan discussing added benefits with an employee

If your company or department has experienced turnover in light of the Great Resignation, you’re not likely to see a reprieve any time soon. Recent studies show an estimated 40% of employees are thinking of quitting their jobs. Maybe the isolation of COVID led to a lot of soul searching. Like many of the clients…

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The Importance of a Crisis Communication Plan

four women gather around the table to discuss a crisis plan

Crisis communication management One poorly managed crisis can unravel decades worth of good work done by an organization. However, your company’s preparation and proactive response to a PR crisis can make or break the situation. That’s where a crisis communication plan comes into play. What is a crisis communication plan? You may be wondering what…

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Rebranding: What to consider and how to succeed

aspects of rebranding

What is rebranding? Many businesses consider rebranding to regain momentum for their brands. While it’s exciting and can be a great decision, there are many important elements of rebranding to consider before beginning the process. The brand of a company is how people perceive and experience it. You may be familiar with the Nike slogan…

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What Is A Target Audience and How To Find Yours

Resolute team members review research on target audiences

In the PR and marketing world, we often talk about discovering a client’s target audience and developing personas. That’s basically marketing geek-speak for different categories of people who would be motivated to buy or interact with your product or service. The descriptions of these different audiences can get specific, including interests, pain points, challenges and…

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The Importance of Creative

importance of creative

You’ve heard the expression ‘Don’t judge a book by its cover.’ This phrase holds true in today’s world, and it relates to the importance of creative.  From ads and memes to reels and podcasts, we are flooded with shiny, attention-grabbing designs everyday.  The overwhelming amount of content and ways to consume that content has reduced…

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GA4: The Future of Google Analytics

Resolute PR presents a Google Analytics report

Change can be hard. One of the most significant changes in our marketing world is the introduction of Google Analytics 4, otherwise known as GA4. As marketers, we must be adaptable and willing to make changes for the good of our clients, brands and/or businesses. This means keeping up with trends, even if it feels…

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Market Research: Know your customers

CEO Nicole Morgan talks about the importance of market research.

What is market research? Market research is the process of analyzing, interpreting and gathering information about a product, market or service. There are so many reasons why market research is important. This valuable step in the public relations and marketing process can lead to increased sales and conversions. Research helps you become aware and equipped…

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2022 Marketing Trends

marketing trends

We know we don’t have to remind you of the whirlwind that was 2020 and 2021. The past two years for Resolute have been filled with changes, adaptability and growth. With the new year upon us, we’re looking forward to tackling (what we predict will be) the latest marketing trends for 2022. Voice Search and…

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