Identifying Your Audience

By Blog

One of my favorite things about starting a new client relationship is helping organizations identify the who and the why of what they’re doing. Even the most marketing-savvy companies can…

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Fly Me to the Moon

By Blog

At just 29-years-old, Doug Ward had an unprecedented job on his hands. He was a NASA public affairs officer in charge of interpreting the Apollo 11 moon mission to a…

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Crisis Communications

By Blog, Public Relations, Uncategorized

Not too long ago, crisis communications was only handled via internal communications and press releases to media outlets. You had time to craft a perfect statement and submit it before the article ran. On the flip side, many companies would have a crisis and remain blissfully ignorant to the fact that the crisis was public until they picked up a copy of the local paper and saw their name on a headline.

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