It seems so simple, but few businesses take the time to listen and evaluate what their customers are saying. As marketing experts, it’s our job to serve as a guide…
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Sprout Social, a social media management and optimization platform for brands and agencies of all sizes, recently published its guide to the social media trends we all need to be…
COVID has reshaped just about every part of our lives. And marketing and communications efforts pivoted and evolved in the last year in many unexpected ways. This article is from…
Every business, at some point, has the need for designed deliverables, marketing collateral or a logo. It may be time to refresh the company image, add to the existing content…
Vendor relationships are a golden – and often missed – opportunity when thinking about target audiences. Like employees, these can be powerful recommenders (or objectors) to your organization. Think about…
While we are all still meeting virtually, it’s hard not to not lose steam on developing professional relationships. The success of many professionals depends on the relationships they build with…
I have always loved the start of a new year. Much like coming back from vacation or beginning after a long weekend, my mind feels clearer. More rested. Ready to…
Some business owners are building expansion strategies for 2021. Others want stability in the face of so much uncertainty. What is your 2021 strategy? How to Build Your 2021…
Some business owners do not believe social media does, or could ever have any impact on them or their business. So, they do not use it personally or professionally. However,…
As an adjunct professor at Oklahoma State University, I spend a lot of time geeking out on public engagement and communications strategies. I talk to students about what it means…