Market research is the process of analyzing, interpreting and gathering information about a product, market or service. There are so many reasons why market research is important. This valuable step…
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Black lives matter. Many members of our team have made personal statements over the last two months in support of the Black Lives Matter movement, but as the CEO, I…
Wondering how you are going to increase engagement on Instagram? When coming up with your next social media marketing plan, it is important to focus on engaging your current audience….
The phrase “crisis communication” can evoke scenes of a frantic office, people running around trying to fix a crisis that threatens to have severe impacts. Our world today is all…
I come from a long line of hard workers who can’t sit still. Even when we aren’t physically moving, our brains are always thinking about what we’re forgetting, remembering the…
When dealing with a crisis, business leaders are in the eye of a storm. They need to be calm while everything swirls around them, because the decisions made today can...
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It can be tiring wading through all the fake news and misinformation you see in your social media feed. What do you do when you encounter misinformation? Do you ignore…
The Secret Sauce in Crisis CommunicationsAs you’ve likely experienced in recent weeks with the COVID-19 crisis, people have access to massive amounts of information in our current environment. Newsrooms are…
One reason you hire a PR agency – we stand by your side through sickness and in health. Effective March 17, Resolute PR will work virtually to do our part…
It happened again. Sigh. Another person using the dreadful term “spin” when referring to my profession. It honestly doesn’t shock me anymore, though it still makes my blood boil a…