Some business owners do not believe social media does, or could ever have any impact on them or their business. So, they do not use it personally or professionally. However,…
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As an adjunct professor at Oklahoma State University, I spend a lot of time geeking out on public engagement and communications strategies. I talk to students about what it means…
As the world transitioned face-to-face communication to digital and virtual platforms, video conferencing services and videos have become the norm. Video will continue to be increasingly important as we end…
Brace yourself when I tell you this: 2020 is almost over. If you are waiting for the “new normal,” we’re in it, and it’s time to begin setting priorities and…
As a public relations firm, we always advocate for transparency and trust as cornerstones of a strong organization. We often think of this when communicating with the public, but internal…
When I first started this internship, I did not know what to expect. There were so many changes due to COVID-19, and my first concern was that I would not…
Back in January, I remember walking into Resolute PR for an internship interview. My nerves were high, and all I could think about was, I hope I make a good…
PR, marketing and advertising are some of the largest industries in the creative workforce. We should be seen as a mix of innovative and diverse ideas, people and productions. The…
Market research is the process of analyzing, interpreting and gathering information about a product, market or service. There are so many reasons why market research is important. This valuable step…
Black lives matter. Many members of our team have made personal statements over the last two months in support of the Black Lives Matter movement, but as the CEO, I…