Video-sharing app TikTok reached 1 billion monthly active users in September 2021. The app’s growth is unprecedented, exemplified by its projection to hit another milestone of 1.5 billion users by the end of 2022. Over a billion engaged users means over a billion opportunities to promote your brand with TikTok marketing.
So, what does this mean for your company?
How To Market Your Brand on TikTok
As with any social media platform, there several ways to ensure your brand is seen by potential customers. If you are a TikTok user yourself, you have most likely seen sponsored posts and in-feed ads, but the key is to serve original, engaging content that will stand above the fray.
TikTok marketing can help your business by increasing brand awareness, building engaged communities, and selling products and services to your target audience.
TikTok Marketing Strategies
There are three basic types of TikTok marketing:
- Influencer marketing, which is paying a high-profile creator to share information about your product.
- Organic content creation to post to your own feed.
- Paid advertising to promote your videos to your chosen target audience.
Some of TikTok’s paid advertising options can be costly, such as branded hashtag challenges and unskippable front-page ads. However, they do have options for in-feed ads that can work for a lot of brands. These in-feed ads are divided into two categories. First, you can upload video ads through your brand’s TikTok Business account.
Second, you can put money behind “Spark Ads,” which allow you to boost existing organic content. TikTok research shows that Spark Ads have a 24% higher completion rate and a 142% higher engagement rate than standard In-Feed ads. These may make more sense for you if your brand is already active on TikTok.
Does TikTok Marketing Make Sense for Your Brand?
The main question to ask when it comes to TikTok marketing is “does TikTok fit into our digital marketing strategy?” TikTok advertising can be innovative for many, but it is only worth putting money into if it can help you reach your goals. Nearly half (43%) of TikTok’s advertising audience is aged 18-24, and women in that age category make up nearly a quarter (24.7%) of TikTok’s advertising audience. If your target audience and TikTok user demographics don’t overlap, then your money may be better spent elsewhere.
If you think a TikTok campaign could be worthwhile for your brand, we can help! Contact us to learn more about how we can help you reach your digital marketing goals. Check out some of our clients who are thriving on TikTok!