As companies continue to analyze the ongoing role technology plays in both digital and data transformations, we take a look here at how predictive data analytics can help businesses solve…
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This year, the digital marketing landscape will continue to change as the world settles back into a new normal. For that reason, we may see digital media take a more…
As fellow royals watchers, we couldn’t help but discuss the PR lessons learned from Prince Harry and Meghan Markle’s historic interview with Oprah Winfrey. This article from Inc.com sums up 4 strategies…
People love to talk, and the power of word-of-mouth marketing can have lasting impacts on a business. If consumers have a negative or positive experience, you can likely expect social…
A well-strategized marketing plan should include both paid and organic marketing approaches. But, which strategy will produce higher ROI for you? This article from Forbes.com highlights the benefits of both…
It seems so simple, but few businesses take the time to listen and evaluate what their customers are saying. As marketing experts, it’s our job to serve as a guide…
Sprout Social, a social media management and optimization platform for brands and agencies of all sizes, recently published its guide to the social media trends we all need to be…
I have always loved the start of a new year. Much like coming back from vacation or beginning after a long weekend, my mind feels clearer. More rested. Ready to…
Some business owners are building expansion strategies for 2021. Others want stability in the face of so much uncertainty. What is your 2021 strategy? How to Build Your 2021…
Market research is the process of analyzing, interpreting and gathering information about a product, market or service. There are so many reasons why market research is important. This valuable step…