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TikTok Marketing: What You Need to Know
In 2021, video-sharing app TikTok had approximately 86.9 million users in the United States alone. This figure is projected to increase by around eight percent every year. The app’s growth is unprecedented, exemplified by its projection to increase 8% every year, reaching 94 million users in 2022. Millions of engaged users sharing user-generated content means over…
Read MorePlaying Offense: How Managers Can Fight for Their Employees
If your company or department has experienced turnover in light of the Great Resignation, you’re not likely to see a reprieve any time soon. Recent studies show an estimated 40% of employees are thinking of quitting their jobs. Maybe the isolation of COVID led to a lot of soul searching. Like many of the clients…
Read MoreThe Importance of a Crisis Communication Plan
Crisis communication management One poorly managed crisis can unravel decades worth of good work done by an organization. However, your company’s preparation and proactive response to a PR crisis can make or break the situation. That’s where a crisis communication plan comes into play. What is a crisis communication plan? You may be wondering what…
Read MoreRebranding: What to consider and how to succeed
What is rebranding? Many businesses consider rebranding to regain momentum for their brands. While it’s exciting and can be a great decision, there are many important elements of rebranding to consider before beginning the process. The brand of a company is how people perceive and experience it. You may be familiar with the Nike slogan…
Read MoreWhat Is A Target Audience and How To Find Yours
With texts, emails and social media constantly at our fingertips, today’s consumers are buzzing with connection. In the midst of this frenzy, businesses are seeking to communicate directly with their target audience. As marketing and PR professionals, it’s our job to break through the noise to make a lasting, meaningful connection. To make an impact,…
Read MoreThe Importance of Creative
You’ve heard the expression ‘Don’t judge a book by its cover’ or ‘You can never tell a book by its cover.’ No matter the phrasing, it holds true in today’s world. And it relates to the importance of creative. From ads and memes to reels and podcasts, we are flooded with shiny, attention-grabbing designs everyday. The…
Read MoreGA4: The Future of Google Analytics
Change can be hard. One of the most significant changes in our marketing world is the introduction of Google Analytics 4, otherwise known as GA4. As marketers, we must be adaptable and willing to make changes for the good of our clients, brands and/or businesses. This means keeping up with trends, even if it feels…
Read MoreMarket Research: Know your customers
What is market research? Market research is the process of analyzing, interpreting and gathering information about a product, market or service. There are so many reasons why market research is important. This valuable step in the public relations and marketing process can lead to increased sales and conversions. Research helps you become aware and equipped…
Read MoreYour LinkedIn Profile Probably Features These 5 Mistakes
Want to stand out in a crowded online-networking field? Make this handful of quick corrections to your Linked In profile now. By Josh Steimle January 4, 2022 Opinions expressed by Entrepreneur contributors are their own. A dazzling LinkedIn account is an invaluable asset for professionals and almost necessary for networking purposes. The website currently hosts nearly 740 million accounts, and…
Read More2022 Marketing Trends
We know we don’t have to remind you of the whirlwind that was 2020 and 2021. The past two years for Resolute have been filled with changes, adaptability and growth. With the new year upon us, we’re looking forward to tackling (what we predict will be) the latest marketing trends for 2022. Voice Search and…
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