It seems so simple, but few businesses take the time to listen and evaluate what their customers are saying. As marketing experts, it’s our job to serve as a guide…
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Sprout Social, a social media management and optimization platform for brands and agencies of all sizes, recently published its guide to the social media trends we all need to be…
I have always loved the start of a new year. Much like coming back from vacation or beginning after a long weekend, my mind feels clearer. More rested. Ready to…
Some business owners are building expansion strategies for 2021. Others want stability in the face of so much uncertainty. What is your 2021 strategy? How to Build Your 2021…
Market research is the process of analyzing, interpreting and gathering information about a product, market or service. There are so many reasons why market research is important. This valuable step…
Black lives matter. Many members of our team have made personal statements over the last two months in support of the Black Lives Matter movement, but as the CEO, I…
It can be tiring wading through all the fake news and misinformation you see in your social media feed. What do you do when you encounter misinformation? Do you ignore…
Not too long ago, crisis communications was only handled via internal communications and press releases to media outlets. You had time to craft a perfect statement and submit it before the article ran. On the flip side, many companies would have a crisis and remain blissfully ignorant to the fact that the crisis was public until they picked up a copy of the local paper and saw their name on a headline.
As my husband and I were planning on having a family, I was extremely particular in what I wanted out of my next career. In fact, that was the reason…
Many entrepreneurs are setting up shop in cyber space. Online e-commerce may sound like the Wild West, but there are things you can do beforehand to make it easier. Crack …