Market research is the process of analyzing, interpreting and gathering information about a product, market or service. There are so many reasons why market research is important. This valuable step…
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Black lives matter. Many members of our team have made personal statements over the last two months in support of the Black Lives Matter movement, but as the CEO, I…
It can be tiring wading through all the fake news and misinformation you see in your social media feed. What do you do when you encounter misinformation? Do you ignore…
Not too long ago, crisis communications was only handled via internal communications and press releases to media outlets. You had time to craft a perfect statement and submit it before the article ran. On the flip side, many companies would have a crisis and remain blissfully ignorant to the fact that the crisis was public until they picked up a copy of the local paper and saw their name on a headline.
As my husband and I were planning on having a family, I was extremely particular in what I wanted out of my next career. In fact, that was the reason…
Many entrepreneurs are setting up shop in cyber space. Online e-commerce may sound like the Wild West, but there are things you can do beforehand to make it easier. Crack …
For the Record, Off the Record Doesn’t Exist By Lacey Taylor What I’m about to say is completely off the record. Are you ready? NOTHING is truly off the record…