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Like just about everything in the PR and marketing field, the capabilities of video content have evolved dramatically with the advent of digital marketing.  When I first began my career, video was a one-way stream of communication. Produce 30 seconds, and place it on TV with a competitive media buy. At the end of the campaign,…

Influencer marketing is more than a buzz word. It’s an important form of marketing using user-generated content that places focus on influential people. Bloggers and influencers are a great way to get the word out about your product, brand or company. To put this tactic in action, we identify individuals who have influence over potential…

Marketing can be difficult to evaluate when you are trying to determine if it is effective in reaching its goals. Sometimes, we have too many analytics to measure results, and sometimes it seems we don’t have enough. The following guide from Forbes.com helps you know know what is useful — and what you can skip…

No matter your role or position in your business, it’s likely your daily work life includes loads of emails. And, despite changing communication channels popping up every day, email communication is utilized heavily across all industries, economies and organizational charts. And, it looks like that will be the case for many more years – and…

No matter if you have customers, clients, vendors or are just in the business of building relationships, quality customer service must be a top priority when considering how to grow. We love these tips from Forbes magazine on how to quickly improve your customer service. Survival of the nicest: Customer service as a business growth…

As companies continue to analyze the ongoing role technology plays in both digital and data transformations, we take a look here at how predictive data analytics can help businesses solve today’s digital problems. How the power of predictive analytics can transform business By Olivia Nix With the acceleration of digital transformation in business, most CTOs,…

People love to talk, and the power of word-of-mouth marketing can have lasting impacts on a business. If consumers have a negative or positive experience, you can likely expect social media posts, Google reviews and happy hour conversations detailing what happened. Research shows we trust the opinions and experiences of those we know. And these…

A well-strategized marketing plan should include both paid and organic marketing approaches. But, which strategy will produce higher ROI for you? This article from Forbes.com highlights the benefits of both types of campaigns as well as outlines the expectations of what you can expect in return. Paid Or Organic Marketing: Which Strategy Provides Highest ROI…

I have always loved the start of a new year. Much like coming back from vacation or beginning after a long weekend, my mind feels clearer. More rested. Ready to conquer the world – and ready to conquer 2021. People often ask me how we arrived at the name “Resolute.” The real story is really…

Black lives matter. Many members of our team have made personal statements over the last two months in support of the Black Lives Matter movement, but as the CEO, I feel it is important to let you know where we stand as a company. In an industry that is centered around words – thoughtful, meaningful…