What do public relations specialists do anyway?

PR specialists

The past couple of years has proved the value of public relations specialists, specifically the need to stay meaningfully connected and the benefit of remaining top-of-mind. That awareness has led to new relationships with several clients as well as strengthening relationships with those who have worked with us for years. There’s a running joke in…

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Speech writing: 5 effective tips

speech writing tips

Speech writing can be one of the most intimidating things you’re ever asked to do, even for the most practiced CEO. But with a solid set of talking points, you or your client can speak with confidence. Whether you’re a public relations professional writing on behalf of an executive or a professional leading a continuing…

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The Art of Listening and Public Engagement

The Art of Listening and Public Engagement

As an adjunct professor at Oklahoma State University, I spend a lot of time geeking out on public engagement and communications strategies. I talk to students about what it means to truly listen in the real world. We talk about companies who get it “right” and case studies where people get it wrong. And sadly,…

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Top 2021 PR and Marketing Trends

Brace yourself when I tell you this: 2020 is almost over. If you are waiting for the “new normal,” we’re in it, and it’s time to begin setting priorities and budgets. As you look ahead to the new year, we rounded up the top 2021 PR and marketing trends. But with the uncertainty of the…

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How Colorful is the Advertising Industry?

PR, marketing and advertising are some of the largest industries in the creative workforce. We should be seen as a mix of innovative and diverse ideas, people and productions. The truth is, the industry still has a long way to go when it comes to adding diversity throughout its ranks. While racially insensitive ads, female…

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Frying Pans and More COVID-19 Observations

When dealing with a crisis, business leaders are in the eye of a storm. They need to be calm while everything swirls around them, because the decisions made today can have implications for years to come. The coronavirus crisis and its impact on businesses is the one very few ever predicted. Tens of thousands of…

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Crisis Communications

Not too long ago, crisis communications was only handled via internal communications and press releases to media outlets. You had time to craft a perfect statement and submit it before the article ran. On the flip side, many companies would have a crisis and remain blissfully ignorant to the fact that the crisis was public until they picked up a copy of the local paper and saw their name on a headline.

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Entrepreneurship Abroad

Two Weeks in Asia: Entrepreneurship Abroad Hi, I’m Lacey. I work in public relations and I’m an introvert. Ok, maybe ambivert is a better word. Ambivert is defined as “a person whose personality has a balance of extrovert and introvert features.” Another way of saying it is “a person of extremes.” Both reserved and bold,…

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Becoming Resolute: Finding our purpose

The evolution of a full service marketing and PR firm I’m coming up on the anniversary of a watershed moment in my life. It’s a story for another day, really. The short of it is, I ultimately found myself in an airport far from home knowing I had to make a decision. I could try…

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6 PR myths debunked

As a former marketing director for a company, I’ve hired my share of PR firms. I’ve had some that were really good and got us results, and I’ve had more that were merely, “meh.” My overall impression was that PR sometimes worked, but there was a good chance that it wouldn’t. However, my view of…

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