Public Relations

In today’s ever-evolving digital landscape, earned media remains a highly important, yet often overlooked, marketing tool. It’s easy to assume that social media, paid ads and influencer partnerships are all you need to build your brand’s presence. Unlike paid media (like ads), earned media is the attention your brand receives through organic methods such as…

As public relations (PR) professionals, we spend a lot of time analyzing what makes a story newsworthy. After all, this is the backbone of our media relations works – curating stories that not only capture attention, but also resonate with clients’ target audiences. Plus, earned media coverage helps businesses earn trust and credibility. In the…

Lead generation isn’t just about getting more contacts or email addresses – it’s about attracting the right potential customers. Whether you’re a small business or a large company, a well-defined lead generation (also known as lead gen) strategy is crucial for overall, sustainable success. Remember, there’s no one-fits-all strategy for lead generation. These days, it’s…

The phrase “digital word-of-mouth marketing” may sound counterintuitive. However, when you look closely at the words and think about the rise of social media influence, it starts making sense. Social media has revolutionized word-of-mouth marketing into something new. Big surprise.. It’s all the in the name. Social media is – by nature – social! Word-of-mouth…

As 2025 is off and running, our marketing world continues to evolve at lightning speed. But, that’s nothing new. In the marketing and public relations industry, staying ahead of the curve – and your competition – means keeping up with trends that resonate and deliver real value. If 2024 taught us anything, it’s that audiences…

From the desk of CEO Nicole Morgan. As we start a new chapter of a new year, there is much to reflect on as I look back on 2024. Our team hit new goals, achieved our 10th consecutive year of growth and got to work on projects we’ll tell the grandkids about some day. I’m…

A full-service agency acts as both a PR and marketing consultant to help businesses build their brand. You may be looking for strategy development or marketing research. Perhaps you need a new logo, want to invest in digital marketing or want to get your business in the news. No matter the goal, having an additional…

Speech writing and public speaking can be two of the most intimidating things you’re ever asked to do. Whether you’re a practiced CEO or taking the stage for the first time, the pressure of a speech can be daunting. But the truth is, with the right preparation and a solid set of talking points, you…