PR, marketing and advertising are some of the largest industries in the creative workforce. We should be seen as a mix of innovative and diverse ideas, people and productions. The…
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The phrase “crisis communication” can evoke scenes of a frantic office, people running around trying to fix a crisis that threatens to have severe impacts. Our world today is all…
When dealing with a crisis, business leaders are in the eye of a storm. They need to be calm while everything swirls around them, because the decisions made today can...
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The Secret Sauce in Crisis CommunicationsAs you’ve likely experienced in recent weeks with the COVID-19 crisis, people have access to massive amounts of information in our current environment. Newsrooms are…
Not too long ago, crisis communications was only handled via internal communications and press releases to media outlets. You had time to craft a perfect statement and submit it before the article ran. On the flip side, many companies would have a crisis and remain blissfully ignorant to the fact that the crisis was public until they picked up a copy of the local paper and saw their name on a headline.
How did the world of marketing create a culture of distrust? Although we face this problem daily, there are strategies for becoming a trusted brand. How Brands Should Be Working…
Two Weeks in Asia: Entrepreneurship Abroad Hi, I’m Lacey. I work in public relations and I’m an introvert. Ok, maybe ambivert is a better word. Ambivert is defined as “a…
Public relations, advertising- it’s all marketing right?? Well, sort of. Even though we provide a full suite of PR, marketing and advertising services, they are all very different have their…
Influencer marketing is more than a buzz word. With shrinking traditional media, bloggers and influencers are a great way to get the word out about your product, brand or company….
A large portion of my job at Resolute is influencer marketing. A newer service area on the PR horizon, it’s a form of marketing in which focus is placed on…