Four lessons to incorporate into your media strategy

media strategy tips

We love planning media strategies for our clients, but often it can seem overwhelming to know what can work well. That’s why we love this article from Forbes about some lessons anyone can implement to help with their media strategy. Four lessons all brands can incorporate into their media strategy When it comes to public…

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What do PR specialists do anyway?

PR specialists

Lately, we’ve been blessed to be growing. Last year proved the value of public relations, the need to stay meaningfully connected and the benefit of remaining top-of-mind. That awareness has led to new relationships with several clients as well as strengthening relationships with those who have worked with us for years. And it also means…

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Speech writing: 5 effective tips

speech writing tips

Speech writing can be one of the most intimidating things you’re ever asked to do, even for the most practiced CEO. But with a solid set of talking points, you or your client can speak with confidence. Whether you’re a public relations professional writing on behalf of an executive or a professional leading a continuing…

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The Art of Listening and Public Engagement

The Art of Listening and Public Engagement

As an adjunct professor at Oklahoma State University, I spend a lot of time geeking out on public engagement and communications strategies. I talk to students about what it means to truly listen in the real world. We talk about companies who get it “right” and case studies where people get it wrong. And sadly,…

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Top 2021 PR and Marketing Trends

Brace yourself when I tell you this: 2020 is almost over. If you are waiting for the “new normal,” we’re in it, and it’s time to begin setting priorities and budgets. As you look ahead to the new year, we rounded up the top 2021 PR and marketing trends. But with the uncertainty of the…

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How Colorful is the Advertising Industry?

PR, marketing and advertising are some of the largest industries in the creative workforce. We should be seen as a mix of innovative and diverse ideas, people and productions. The truth is, the industry still has a long way to go when it comes to adding diversity throughout its ranks. While racially insensitive ads, female…

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Cultivating a Crisis Communication Plan

The phrase “crisis communication” can evoke scenes of a frantic office, people running around trying to fix a crisis that threatens to have severe impacts. Our world today is all too experienced in crisis mode. From a global pandemic that changed every aspect of society to one of the biggest social movements in history; companies…

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Frying Pans and More COVID-19 Observations

When dealing with a crisis, business leaders are in the eye of a storm. They need to be calm while everything swirls around them, because the decisions made today can have implications for years to come. The coronavirus crisis and its impact on businesses is the one very few ever predicted. Tens of thousands of…

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Truth, Trust and Authenticity

Resolute Authenticity

The Secret Sauce in Crisis CommunicationsAs you’ve likely experienced in recent weeks with the COVID-19 crisis, people have access to massive amounts of information in our current environment. Newsrooms are racing to be the first to release new information, seemingly every article under the sun gets shared on Facebook, and the end user is left…

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Crisis Communications

Not too long ago, crisis communications was only handled via internal communications and press releases to media outlets. You had time to craft a perfect statement and submit it before the article ran. On the flip side, many companies would have a crisis and remain blissfully ignorant to the fact that the crisis was public until they picked up a copy of the local paper and saw their name on a headline.

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