Harnessing The Power of Earned Media

media relations interview

In today’s ever-evolving digital landscape, earned media remains a highly important, yet often overlooked, marketing tool. It’s easy to assume that social media, paid ads and influencer partnerships are all you need to build your brand’s presence. Unlike paid media (like ads), earned media is the attention your brand receives through organic methods such as…

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What Is and What Isn’t Newsworthy

newsworthy media relations

As public relations (PR) professionals, we spend a lot of time analyzing what makes a story newsworthy. After all, this is the backbone of our media relations works – curating stories that not only capture attention, but also resonate with clients’ target audiences. Plus, earned media coverage helps businesses earn trust and credibility. In the…

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Lead generation: Sustainable strategies for growth

Lead generation isn’t just about getting more contacts or email addresses – it’s about attracting the right potential customers. Whether you’re a small business or a large company, a well-defined lead generation (also known as lead gen) strategy is crucial for overall, sustainable success. Remember, there’s no one-fits-all strategy for lead generation. These days, it’s…

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Digital word-of-mouth marketing

The phrase “digital word-of-mouth marketing” may sound counterintuitive. However, when you look closely at the words and think about the rise of social media influence, it starts making sense. Social media has revolutionized word-of-mouth marketing into something new. Big surprise.. It’s all the in the name. Social media is – by nature – social! Word-of-mouth…

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Your 2025 marketing trends playbook

As 2025 is off and running, our marketing world continues to evolve at lightning speed. But, that’s nothing new. In the marketing and public relations industry, staying ahead of the curve – and your competition – means keeping up with trends that resonate and deliver real value. If 2024 taught us anything, it’s that audiences…

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A Resolute year in review

From the desk of CEO Nicole Morgan. As we start a new chapter of a new year, there is much to reflect on as I look back on 2024. Our team hit new goals, achieved our 10th consecutive year of growth and got to work on projects we’ll tell the grandkids about some day. I’m…

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The power of a strategic marketing consultant

A full-service agency acts as both a PR and marketing consultant to help businesses build their brand. You may be looking for strategy development or marketing research. Perhaps you need a new logo, want to invest in digital marketing or want to get your business in the news. No matter the goal, having an additional…

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5 effective speech writing tips

Nicole Morgan gives tips on speech writing

Speech writing and public speaking can be two of the most intimidating things you’re ever asked to do. Whether you’re a practiced CEO or taking the stage for the first time, the pressure of a speech can be daunting. But the truth is, with the right preparation and a solid set of talking points, you…

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Hauntingly effective marketing research strategies

Marketing research strategies serve as a compass for your business or brand. Research gives you access to valuable insights, from understanding market research industry trends to creating buyer personas. The bottom line is that these research strategies will point you in the right direction to making informed business decisions. When it comes to understanding something…

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Let’s Define PR: What it really means

jenny and karlie develop pr strategy for our clients

If we were to define PR based off a textbook definition, public relations is a strategic communication process that helps organizations build relationships with their publics. Meaning, PR professionals build a positive public image through brand awareness, trust, reputation and credibility.  But, our work at Resolute is anything but textbook. Our PR strategies are creative,…

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