Creative ways to generate buzz

Lacey Taylor discusses creative ways to generate buzz

From the desk of Vice President of Client Services Lacey Taylor  Confession: I’m not a traditional New Year’s Resolutions person. Goal-oriented? Yes. Ambitious? A resounding yes. However,  many people rush too quickly out of the much-needed holiday hibernation, both in their personal lives and in the marketing world.   So fast, that by the time…

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Be a 2024 marketing trendsetter

Some marketing trends last, like the use of short-term video. Some come back in style, like QR codes. And then, some fall to the wayside like an outdated meme. The mid-20s are here, and time is not slowing down. We put on your trendsetter hat and get ready to navigate the waves of our always…

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Marketing campaign measurement: A comprehensive guide

two women looking through marketing campaign measurement

Measuring marketing campaign effectiveness is crucial for more reasons than you may think. Sometimes (like knowing how much sugar is in your Starbucks coffee), ignorance is bliss. However, unlike the sugar content of our favorite drinks, marketing metrics shouldn’t be ignored. Typically, a lack of measurement leads to negative consequences. These range in missed opportunities…

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Community Partnerships: 4 Steps for Success

community partnerships

Thinking about community partnerships can be one of your most authentic and sustainable marketing strategies. How so? Because you are fostering mutually beneficial relationships that better your community. Rising tides raise all ships, right? It feels less like a sales transaction and more of a partnership. At Resolute, we call this “relationship capital.” It helps…

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6 steps to develop your best marketing campaign plan yet

two women discuss a marketing campaign plan

October has arrived and the leaves are changing. However, that doesn’t mean we want any marketing momentum to cool off. Believe it or not, now’s the time to start developing innovative marketing campaign plan ideas for 2024.   Creating a marketing campaign plan can be a hauntingly scary task. There’s no one-size-fits-all campaign plan. The planning…

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The public relations vs. marketing debate

a team meeting about marketing strategy

The age old question of public relations vs. marketing may become irrelevant as our industry evolves. Traditionally, public relations is managing how the public sees and feels about a brand or company. Simply put, PR focuses on maintaining a positive reputation through press releases, media interviews and other pitches. On the other hand, marketing is…

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What do public relations specialists do anyway?

PR specialists

The past couple of years has proved the value of public relations specialists, specifically the need to stay meaningfully connected and the benefit of remaining top-of-mind. That awareness has led to new relationships with several clients as well as strengthening relationships with those who have worked with us for years. There’s a running joke in…

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Speech writing: 5 effective tips

speech writing tips

Speech writing can be one of the most intimidating things you’re ever asked to do, even for the most practiced CEO. But with a solid set of talking points, you or your client can speak with confidence. Whether you’re a public relations professional writing on behalf of an executive or a professional leading a continuing…

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The Art of Listening and Public Engagement

The Art of Listening and Public Engagement

As an adjunct professor at Oklahoma State University, I spend a lot of time geeking out on public engagement and communications strategies. I talk to students about what it means to truly listen in the real world. We talk about companies who get it “right” and case studies where people get it wrong. And sadly,…

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Top 2021 PR and Marketing Trends

Brace yourself when I tell you this: 2020 is almost over. If you are waiting for the “new normal,” we’re in it, and it’s time to begin setting priorities and budgets. As you look ahead to the new year, we rounded up the top 2021 PR and marketing trends. But with the uncertainty of the…

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