Public Relations
Social media and traditional PR work together to build trust and visibility
When people talk about marketing, they often treat social media or digital marketing and public relations as separate strategies. However, the strongest and most successful brands take an integrated approach where social media and traditional PR work together to create a consistent story across every channel. At Resolute, we believe our clients need to stop…
Read MorePodcast Placements Belong in Your Thought Leadership Strategy
Thought leadership often starts with op-eds, speaking engagements, or LinkedIn posts. While those tactics have value, podcasts stand out as a powerful way for leaders to build credibility while connecting with their target audience. These days, audiences are often overwhelmed by polished marketing messages and endless scrolling content. People want authentic expertise. They want real conversations,…
Read MoreWhy Media Training Matters More Than You Think
Before joining Resolute PR, I spent seven years working in TV newsrooms across several states, including here in Tulsa. Over the years, I interviewed thousands of people and helped tell stories across communities of all sizes. In my time as a journalist, one thing quickly became clear. Being an expert in your industry does not automatically translate to communicating effectively during a media interview. Reporters move quickly and your…
Read MoreInc. Best Workplaces Award
For the third year in a row, Resolute has been named one of Inc. Magazine’s Best Workplaces. To say we’re excited is an understatement. Not just because of the recognition, but because of what it represents. This award is based on how our team experiences work day to day. It reflects what people feel, not just what companies say. For…
Read MoreThe Ultimate Content Marketing Playbook
What is a content marketing playbook? A content marketing playbook is a structured approach to how your business should plan, create, and share content. Instead of starting from scratch every time, a playbook brings clarity and consistency to your efforts. To us, the term “playbook” is basically a fun way to brand the word strategy.…
Read MoreDefine PR: How reputation is built today
Public relations (PR) is how your business earns trust, credibility and attention. At its core, PR is about shaping how people talk about your brand when you’re not in the room. This isn’t in a fake or fluffy way, but in real ways that impact reputation and growth. PR isn’t just press releases and media…
Read MoreBusiness marketing isn’t one-size-fits-all
Here’s a question worth asking. How many Tulsa businesses, of any size, are spending money on marketing and seeing almost nothing in return? Too many. And the reason isn’t that marketing doesn’t work. It’s that disconnected, piecemeal marketing doesn’t work. A social media post here. A press release there. A paid ad campaign that has…
Read MoreYour complete guide to speech writing
Speech writing and public speaking can be two of the most intimidating things you’re ever asked to do. Whether you’re a practiced CEO or taking the stage for the first time, the pressure of a speech can be daunting. But the truth is, with the right preparation and a solid set of talking points, you…
Read MorePinpoint360: Your front door to data intelligence
Let’s be honest. Most marketing decisions still start with a guess. Usually, it’s an educated guess. But it’s a guess nonetheless. It could be based on: In a world where consumers are discovering brands through Google, social media, podcasts, AI summaries, ChatGPT, and good old word-of-mouth, guessing is no longer good enough. That is why…
Read MoreHow marketing agencies keep up with trends
Keeping up with trends in any industry can feeling like daunting, endless task. One month, everyone’s debating if videos belong LinkedIn. The next, AI in marketing is rewriting how we create content. No matter if you work in nonprofits, B2C, or B2B companies, navigating the constant change while managing daily operations can feel overwhelming. So,…
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