Public Relations
The public relations vs. marketing debate
The age old question of public relations vs. marketing may become irrelevant as our industry evolves. Traditionally, public relations is managing how the public sees and feels about a brand or company. Simply put, PR focuses on maintaining a positive reputation through press releases, media interviews and other pitches. On the other hand, marketing is…
Read MoreWhat do public relations specialists do anyway?
The past couple of years has proved the value of public relations specialists, specifically the need to stay meaningfully connected and the benefit of remaining top-of-mind. That awareness has led to new relationships with several clients as well as strengthening relationships with those who have worked with us for years. There’s a running joke in…
Read MoreSpeech writing: 5 effective tips
Speech writing can be one of the most intimidating things you’re ever asked to do, even for the most practiced CEO. But with a solid set of talking points, you or your client can speak with confidence. Whether you’re a public relations professional writing on behalf of an executive or a professional leading a continuing…
Read MoreThe Art of Listening and Public Engagement
As an adjunct professor at Oklahoma State University, I spend a lot of time geeking out on public engagement and communications strategies. I talk to students about what it means to truly listen in the real world. We talk about companies who get it “right” and case studies where people get it wrong. And sadly,…
Read MoreTop 2021 PR and Marketing Trends
Brace yourself when I tell you this: 2020 is almost over. If you are waiting for the “new normal,” we’re in it, and it’s time to begin setting priorities and budgets. As you look ahead to the new year, we rounded up the top 2021 PR and marketing trends. But with the uncertainty of the…
Read MoreHow Colorful is the Advertising Industry?
PR, marketing and advertising are some of the largest industries in the creative workforce. We should be seen as a mix of innovative and diverse ideas, people and productions. The truth is, the industry still has a long way to go when it comes to adding diversity throughout its ranks. While racially insensitive ads, female…
Read MoreFrying Pans and More COVID-19 Observations
When dealing with a crisis, business leaders are in the eye of a storm. They need to be calm while everything swirls around them, because the decisions made today can have implications for years to come. The coronavirus crisis and its impact on businesses is the one very few ever predicted. Tens of thousands of…
Read MoreCrisis Communications
Not too long ago, crisis communications was only handled via internal communications and press releases to media outlets. You had time to craft a perfect statement and submit it before the article ran. On the flip side, many companies would have a crisis and remain blissfully ignorant to the fact that the crisis was public until they picked up a copy of the local paper and saw their name on a headline.
Read MoreEntrepreneurship Abroad
Two Weeks in Asia: Entrepreneurship Abroad Hi, I’m Lacey. I work in public relations and I’m an introvert. Ok, maybe ambivert is a better word. Ambivert is defined as “a person whose personality has a balance of extrovert and introvert features.” Another way of saying it is “a person of extremes.” Both reserved and bold,…
Read MoreBecoming Resolute: Finding our purpose
The evolution of a full service marketing and PR firm I’m coming up on the anniversary of a watershed moment in my life. It’s a story for another day, really. The short of it is, I ultimately found myself in an airport far from home knowing I had to make a decision. I could try…
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