Public Relations
What Is and What Isn’t Newsworthy
As public relations (PR) professionals, we spend a lot of time analyzing what makes a story newsworthy. After all, this is the backbone of our media relations works – curating stories that not only capture attention, but also resonate with clients’ target audiences. Plus, earned media coverage helps businesses earn trust and credibility. In the…
Read MoreLead generation: Sustainable strategies for growth
Lead generation isn’t just about getting more contacts or email addresses – it’s about attracting the right potential customers. Whether you’re a small business or a large company, a well-defined lead generation (also known as lead gen) strategy is crucial for overall, sustainable success. Remember, there’s no one-fits-all strategy for lead generation. These days, it’s…
Read MoreDigital word-of-mouth marketing
The phrase “digital word-of-mouth marketing” may sound counterintuitive. However, when you look closely at the words and think about the rise of social media influence, it starts making sense. Social media has revolutionized word-of-mouth marketing into something new. Big surprise.. It’s all the in the name. Social media is – by nature – social! Word-of-mouth…
Read MoreYour 2025 marketing trends playbook
As 2025 is off and running, our marketing world continues to evolve at lightning speed. But, that’s nothing new. In the marketing and public relations industry, staying ahead of the curve – and your competition – means keeping up with trends that resonate and deliver real value. If 2024 taught us anything, it’s that audiences…
Read MoreA Resolute year in review
From the desk of CEO Nicole Morgan. As we start a new chapter of a new year, there is much to reflect on as I look back on 2024. Our team hit new goals, achieved our 10th consecutive year of growth and got to work on projects we’ll tell the grandkids about some day. I’m…
Read MoreThe power of a strategic marketing consultant
A full-service agency acts as both a PR and marketing consultant to help businesses build their brand. You may be looking for strategy development or marketing research. Perhaps you need a new logo, want to invest in digital marketing or want to get your business in the news. No matter the goal, having an additional…
Read MoreHauntingly effective marketing research strategies
Marketing research strategies serve as a compass for your business or brand. Research gives you access to valuable insights, from understanding market research industry trends to creating buyer personas. The bottom line is that these research strategies will point you in the right direction to making informed business decisions. When it comes to understanding something…
Read MoreWhy Having a Google Ads Strategy Matters
If you’ve implemented digital marketing strategies, they more than likely include a pay-per-click (PPC) campaign, Google ads, social media marketing or other types of advertising. This rapidly evolving form of marketing helps companies make data-informed decisions and provides a direct form of measuring ROI to help achieve business goals and grow revenue. But to harness…
Read MoreThe Future of Writing
If you studied journalism in school or worked in a newsroom, you’re probably familiar with the AP Stylebook. If you’re tuned in to recent tech news, you’ve definitely heard about Artificial Intelligence (AI) services like ChatGPT and Google’s Gemini chatbot. For those who don’t know, AP Style is commonly referred to as the industry “bible”…
Read MoreResolute PR Named to Inc.’s List of Best Workplaces for 2024
What we’ve known all along is now official. Resolute PR is excited to announce that we’ve been named to Inc.’s annual Best Workplaces list. Since 2014, CEO Nicole Morgan has fostered a people-first workplace culture that allows employees to consistently bring their best to the table. By offering a hybrid work schedule and exceptional benefits,…
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