The Importance of a Crisis Communication Plan

four women gather around the table to discuss a crisis plan

Crisis communication management One poorly managed crisis can unravel decades worth of good work done by an organization. However, your company’s preparation and proactive response to a PR crisis can make or break the situation. That’s where a crisis communication plan comes into play. What is a crisis communication plan? You may be wondering what…

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NOW HIRING: Account Coordinator

Agency Description Resolute is a full-service agency creating bold and purposeful public relations and marketing strategies. We are an established firm with a portfolio of diverse clients, ranging from small businesses to international brands and local causes. At Resolute, you have the opportunity to bring your unique voice and perspective to the table. We also…

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Instagram Stories: Best Practices and Strategy Tips

posting an instagram story

Instagram Stories are a major way to increase engagement on your brand’s Instagram. When coming up with your next digital marketing plan, it is important to focus on engaging your current audience. However, you need to follow Instagram story best practices. You never want to post just to post. It’s easy to get caught up…

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How to develop a digital marketing strategy

digital marketing

Year after year, the importance of an updated digital marketing strategy increases. For that reason, we see digital media taking a more central role in brands’ and businesses’ ability to build brand awareness, engage with their communities and stay on top of PR and marketing trends. What is a digital marketing strategy and who needs…

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Tips to Work with an Agency at Every Stage

creative agency create deliverables

Every business, at some point, has the need for designed deliverables, marketing collateral or a logo.  It may be time to refresh the company image, add to the existing content or even fulfilling a life-long dream of owning a business. It’s a critical step in the marketing process, and many companies begin to evaluate the…

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5 principles for great vendor relationships

vendor relationship

Vendor relationships are a golden – and often missed – opportunity when thinking about target audiences. Like employees, these can be powerful recommenders (or objectors) to your organization. Think about it – vendors work closely with your team, rely on your prompt payment and have a direct impact on the quality of the products you…

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Top 2021 PR and Marketing Trends

Brace yourself when I tell you this: 2020 is almost over. If you are waiting for the “new normal,” we’re in it, and it’s time to begin setting priorities and budgets. As you look ahead to the new year, we rounded up the top 2021 PR and marketing trends. But with the uncertainty of the…

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Internal Communications Tools for Every Leader

As a public relations firm, we always advocate for transparency and trust as cornerstones of a strong organization. We often think of this when communicating with the public, but internal employees can be some of the loudest voices when trust is broken. Even a lag in communication or blurred lines can be enough to cause…

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Meet our Summer Intern, Grace Mutiri!

When I first started this internship, I did not know what to expect. There were so many changes due to COVID-19, and my first concern was that I would not get a chance to even complete an internship I desperately needed. Once I started remotely, it took me a little bit to get used to…

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Meet our Summer Intern, Hannah Wertz!

Back in January, I remember walking into Resolute PR for an internship interview. My nerves were high, and all I could think about was, I hope I make a good first impression. At that point, I was a 20-year-old college student at the University of Oklahoma going into the second semester of Junior year. I…

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