Blog
Four Key Benefits of Video Content
As the world transitioned face-to-face communication to digital and virtual platforms, video conferencing services and videos have become the norm. Video will continue to be increasingly important as we end this year and ramp up again in 2021, and that’s not necessarily a bad thing. The visual form of media can be extremely valuable and…
Read MoreTop 2021 PR and Marketing Trends
Brace yourself when I tell you this: 2020 is almost over. If you are waiting for the “new normal,” we’re in it, and it’s time to begin setting priorities and budgets. As you look ahead to the new year, we rounded up the top 2021 PR and marketing trends. But with the uncertainty of the…
Read MoreInternal Communications Tools for Every Leader
As a public relations firm, we always advocate for transparency and trust as cornerstones of a strong organization. We often think of this when communicating with the public, but internal employees can be some of the loudest voices when trust is broken. Even a lag in communication or blurred lines can be enough to cause…
Read MoreMeet our Summer Intern, Grace Mutiri!
When I first started this internship, I did not know what to expect. There were so many changes due to COVID-19, and my first concern was that I would not get a chance to even complete an internship I desperately needed. Once I started remotely, it took me a little bit to get used to…
Read MoreMeet our Summer Intern, Hannah Wertz!
Back in January, I remember walking into Resolute PR for an internship interview. My nerves were high, and all I could think about was, I hope I make a good first impression. At that point, I was a 20-year-old college student at the University of Oklahoma going into the second semester of Junior year. I…
Read MoreHow Colorful is the Advertising Industry?
PR, marketing and advertising are some of the largest industries in the creative workforce. We should be seen as a mix of innovative and diverse ideas, people and productions. The truth is, the industry still has a long way to go when it comes to adding diversity throughout its ranks. While racially insensitive ads, female…
Read MoreCultivating a Crisis Communication Plan
The phrase “crisis communication” can evoke scenes of a frantic office, people running around trying to fix a crisis that threatens to have severe impacts. Our world today is all too experienced in crisis mode. From a global pandemic that changed every aspect of society to one of the biggest social movements in history; companies…
Read MoreLessons Learned in a COVID-19 World
I come from a long line of hard workers who can’t sit still. Even when we aren’t physically moving, our brains are always thinking about what we’re forgetting, remembering the past or strategizing about the future. Enter COVID-19. Forget what’s next. It changes every day. Forget the constant distraction of rushing around. There’s nowhere to…
Read MoreFrying Pans and More COVID-19 Observations
When dealing with a crisis, business leaders are in the eye of a storm. They need to be calm while everything swirls around them, because the decisions made today can have implications for years to come. The coronavirus crisis and its impact on businesses is the one very few ever predicted. Tens of thousands of…
Read MoreTruth, Trust and Authenticity
The Secret Sauce in Crisis CommunicationsAs you’ve likely experienced in recent weeks with the COVID-19 crisis, people have access to massive amounts of information in our current environment. Newsrooms are racing to be the first to release new information, seemingly every article under the sun gets shared on Facebook, and the end user is left…
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