Blog
Instagram Stories: Best Practices and Strategy Tips
Instagram Stories are a major way to increase engagement on your brand’s Instagram. When coming up with your next digital marketing plan, it is important to focus on engaging your current audience. However, you need to follow Instagram story best practices. You never want to post just to post. It’s easy to get caught up…
Read MoreHow to develop a digital marketing strategy
Year after year, the importance of an updated digital marketing strategy increases. For that reason, we see digital media taking a more central role in brands’ and businesses’ ability to build brand awareness, engage with their communities and stay on top of PR and marketing trends. What is a digital marketing strategy and who needs…
Read MoreTips to Work with an Agency at Every Stage
Every business, at some point, has the need for designed deliverables, marketing collateral or a logo. It may be time to refresh the company image, add to the existing content or even fulfilling a life-long dream of owning a business. It’s a critical step in the marketing process, and many companies begin to evaluate the…
Read More5 principles for great vendor relationships
Vendor relationships are a golden – and often missed – opportunity when thinking about target audiences. Like employees, these can be powerful recommenders (or objectors) to your organization. Think about it – vendors work closely with your team, rely on your prompt payment and have a direct impact on the quality of the products you…
Read MoreTop 2021 PR and Marketing Trends
Brace yourself when I tell you this: 2020 is almost over. If you are waiting for the “new normal,” we’re in it, and it’s time to begin setting priorities and budgets. As you look ahead to the new year, we rounded up the top 2021 PR and marketing trends. But with the uncertainty of the…
Read MoreInternal Communications Tools for Every Leader
As a public relations firm, we always advocate for transparency and trust as cornerstones of a strong organization. We often think of this when communicating with the public, but internal employees can be some of the loudest voices when trust is broken. Even a lag in communication or blurred lines can be enough to cause…
Read MoreMeet our Summer Intern, Grace Mutiri!
When I first started this internship, I did not know what to expect. There were so many changes due to COVID-19, and my first concern was that I would not get a chance to even complete an internship I desperately needed. Once I started remotely, it took me a little bit to get used to…
Read MoreMeet our Summer Intern, Hannah Wertz!
Back in January, I remember walking into Resolute PR for an internship interview. My nerves were high, and all I could think about was, I hope I make a good first impression. At that point, I was a 20-year-old college student at the University of Oklahoma going into the second semester of Junior year. I…
Read MoreHow Colorful is the Advertising Industry?
PR, marketing and advertising are some of the largest industries in the creative workforce. We should be seen as a mix of innovative and diverse ideas, people and productions. The truth is, the industry still has a long way to go when it comes to adding diversity throughout its ranks. While racially insensitive ads, female…
Read MoreLessons Learned in a COVID-19 World
I come from a long line of hard workers who can’t sit still. Even when we aren’t physically moving, our brains are always thinking about what we’re forgetting, remembering the past or strategizing about the future. Enter COVID-19. Forget what’s next. It changes every day. Forget the constant distraction of rushing around. There’s nowhere to…
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