Blog
Public Relations is NOT ‘Spin’
Although it doesn’t happen as often as it used to, people do use the dreadful term “spin” when referring to public relations. It’s not as shocking as it used to be, though it can still make PR professionals’ blood boil. Another day, another mischaracterization of public relations. Any time “spin” is brought up in conversation,…
Read MoreThe public relations vs. marketing debate
The age old question of public relations vs. marketing may become irrelevant as our industry evolves. Traditionally, public relations is managing how the public sees and feels about a brand or company. Simply put, PR focuses on maintaining a positive reputation through press releases, media interviews and other pitches. On the other hand, marketing is…
Read More2023 Marketing Trends You Don’t Want To Ignore
Was it just us, or did 2022 go by in a flash? All the sudden it’s 2023, and our industry is doing everything but slowing down. From authentic video content to virtual reality marketing (yes, we went there), here is a list of our 2023 marketing trends predictions. Short-form video First, we predict seeing an increase…
Read MoreHow to defuse social media attacks
Social media attacks can happen, but you hope it never happens to you or your business. While the majority of businesses and brands have embraced social media and online reputation management, there are many more sitting on the sidelines. By now, most businesses and marketers alike understand the benefits of social media marketing. Social media…
Read MorePlaying Offense: How Managers Can Fight for Their Employees
If your company or department has experienced turnover in light of the Great Resignation, you’re not likely to see a reprieve any time soon. Recent studies show an estimated 40% of employees are thinking of quitting their jobs. Maybe the isolation of COVID led to a lot of soul searching. Like many of the clients…
Read MoreThe Importance of a Crisis Communication Plan
Crisis communication management One poorly managed crisis can unravel decades worth of good work done by an organization. However, your company’s preparation and proactive response to a PR crisis can make or break the situation. That’s where a crisis communication plan comes into play. What is a crisis communication plan? You may be wondering what…
Read MoreNOW HIRING: Account Coordinator
Agency Description Resolute is a full-service agency creating bold and purposeful public relations and marketing strategies. We are an established firm with a portfolio of diverse clients, ranging from small businesses to international brands and local causes. At Resolute, you have the opportunity to bring your unique voice and perspective to the table. We also…
Read MoreInstagram Stories: Best Practices and Strategy Tips
Instagram Stories are a major way to increase engagement on your brand’s Instagram. When coming up with your next digital marketing plan, it is important to focus on engaging your current audience. However, you need to follow Instagram story best practices. You never want to post just to post. It’s easy to get caught up…
Read MoreHow to develop a digital marketing strategy
Year after year, the importance of an updated digital marketing strategy increases. For that reason, we see digital media taking a more central role in brands’ and businesses’ ability to build brand awareness, engage with their communities and stay on top of PR and marketing trends. What is a digital marketing strategy and who needs…
Read MoreTips to Work with an Agency at Every Stage
Every business, at some point, has the need for designed deliverables, marketing collateral or a logo. It may be time to refresh the company image, add to the existing content or even fulfilling a life-long dream of owning a business. It’s a critical step in the marketing process, and many companies begin to evaluate the…
Read More