Blog
Meet our Summer Intern, Grace Mutiri!
When I first started this internship, I did not know what to expect. There were so many changes due to COVID-19, and my first concern was that I would not get a chance to even complete an internship I desperately needed. Once I started remotely, it took me a little bit to get used to…
Read MoreMeet our Summer Intern, Hannah Wertz!
Back in January, I remember walking into Resolute PR for an internship interview. My nerves were high, and all I could think about was, I hope I make a good first impression. At that point, I was a 20-year-old college student at the University of Oklahoma going into the second semester of Junior year. I…
Read MoreHow Colorful is the Advertising Industry?
PR, marketing and advertising are some of the largest industries in the creative workforce. We should be seen as a mix of innovative and diverse ideas, people and productions. The truth is, the industry still has a long way to go when it comes to adding diversity throughout its ranks. While racially insensitive ads, female…
Read MoreLessons Learned in a COVID-19 World
I come from a long line of hard workers who can’t sit still. Even when we aren’t physically moving, our brains are always thinking about what we’re forgetting, remembering the past or strategizing about the future. Enter COVID-19. Forget what’s next. It changes every day. Forget the constant distraction of rushing around. There’s nowhere to…
Read MoreFrying Pans and More COVID-19 Observations
When dealing with a crisis, business leaders are in the eye of a storm. They need to be calm while everything swirls around them, because the decisions made today can have implications for years to come. The coronavirus crisis and its impact on businesses is the one very few ever predicted. Tens of thousands of…
Read MoreCOVID-19 Communications Precautions
One reason you hire a PR agency – we stand by your side through sickness and in health. Effective March 17, Resolute PR will work virtually to do our part in avoiding spread of COVID-19. Maintaining a flexible work environment is a core value of Resolute, and we are fully equipped to maintain operations from…
Read MoreEngaging the Millennial Audience
As millennials move into their 30s, this group is becoming a prime target for spending. Often associated with selfies and the ability to quickly adapt to the newest technology, this audience may surprise you. According to a recent article, millennials are outpacing baby boomers in spending power, and they currently make 81% of their retail…
Read MoreMeet our intern, Zachary Johnston!
My name is Zachary Johnston, and I am intern for the summer here at Resolute! During the school year, I am a graduate student at Oklahoma State University in my second year studying mass communications. I also attended OSU for my undergrad studying strategic communications. However, do not let all the Oklahoma fool you, because…
Read MoreCrisis Communications
Not too long ago, crisis communications was only handled via internal communications and press releases to media outlets. You had time to craft a perfect statement and submit it before the article ran. On the flip side, many companies would have a crisis and remain blissfully ignorant to the fact that the crisis was public until they picked up a copy of the local paper and saw their name on a headline.
Read MoreCreating a Digital Marketing Audit
People have opinions. That’s a fact. When a client approaches our agency, they typically have opinions about why their marketing is or isn’t working. As they should…. Their boots-on-the-ground knowledge is vital to creating the right marketing strategy and successful campaigns. But just like everyone on this planet, some of the information they relay to…
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