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Marketing research strategies serve as a compass for your business or brand. Research gives you access to valuable insights, from understanding market research industry trends to creating buyer personas. The bottom line is that these research strategies will point you in the right direction to making informed business decisions. When it comes to understanding something…

If we were to define PR based off a textbook definition, public relations is a strategic communication process that helps organizations build relationships with their publics. Meaning, PR professionals build a positive public image through brand awareness, trust, reputation and credibility.  But, our work at Resolute is anything but textbook. Our PR strategies are creative,…

If you’ve implemented digital marketing strategies, they more than likely include a pay-per-click (PPC) campaign, Google ads, social media marketing or other types of advertising. This rapidly evolving form of marketing helps companies make data-informed decisions and provides a direct form of measuring ROI to help achieve business goals and grow revenue. But to harness…

If you studied journalism in school or worked in a newsroom, you’re probably familiar with the AP Stylebook. If you’re tuned in to recent tech news, you’ve definitely heard about Artificial Intelligence (AI) services like ChatGPT and Google’s Gemini chatbot. For those who don’t know, AP Style is commonly referred to as the industry “bible”…

What we’ve known all along is now official. Resolute PR is excited to announce that we’ve been named to Inc.’s annual Best Workplaces list. Since 2014, CEO Nicole Morgan has fostered a people-first workplace culture that allows employees to consistently bring their best to the table. By offering a hybrid work schedule and exceptional benefits,…

Time to shake the dust off your social media strategy. Breathe new life into your content by starting with clear objectives, consistent branding and understanding your target audience. Social media plans are a key part of your overall digital marketing strategy. It will help increase brand visibility, drive website traffic, and support overall business and…

When it comes to creating video content, it can be hard to know where to start. You’re probably asking yourself all kinds of questions. Is this useful to my audience? How long is this going to take? How long should it be? Will anyone like it or see it? Is videography even important? Questions like these can…

In case you missed it: The news media landscape as we once knew it is gone. While mistrust in national news grows, conglomerates are quietly dismantling local news. Across the country last year, media outlets and organizations laid off more than 20,000 people. That’s more layoffs in news media than in 2021 and 2022 combined.  …

From the desk of Vice President of Client Services Lacey Taylor  Confession: I’m not a traditional New Year’s Resolutions person. Goal-oriented? Yes. Ambitious? A resounding yes. However,  many people rush too quickly out of the much-needed holiday hibernation, both in their personal lives and in the marketing world.   So fast, that by the time…

Some marketing trends last, like the use of short-term video. Some come back in style, like QR codes. And then, some fall to the wayside like an outdated meme. The mid-20s are here, and time is not slowing down. We put on your trendsetter hat and get ready to navigate the waves of our always…