Resolute PR Named to Inc.’s List of Best Workplaces for 2024  

workforce recruitment marketing meeting

What we’ve known all along is now official. Resolute PR is excited to announce that we’ve been named to Inc.’s annual Best Workplaces list. Since 2014, CEO Nicole Morgan has fostered a people-first workplace culture that allows employees to consistently bring their best to the table. By offering a hybrid work schedule and exceptional benefits,…

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How to create a social media strategy that delivers

Time to shake the dust off your social media strategy. Breathe new life into your content by starting with clear objectives, consistent branding and understanding your target audience. Social media plans are a key part of your overall digital marketing strategy. It will help increase brand visibility, drive website traffic, and support overall business and…

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The thought process behind successful video content 

video content marketing

When it comes to creating video content, it can be hard to know where to start. You’re probably asking yourself all kinds of questions. Is this useful to my audience? How long is this going to take? How long should it be? Will anyone like it or see it? Is videography even important? Questions like these can…

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Changing landscape of the news media

news media strategy

In case you missed it: The news media landscape as we once knew it is gone. While mistrust in national news grows, conglomerates are quietly dismantling local news. Across the country last year, media outlets and organizations laid off more than 20,000 people. That’s more layoffs in news media than in 2021 and 2022 combined.  …

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Creative ways to generate buzz

From the desk of Vice President of Client Services Lacey Taylor  Confession: I’m not a traditional New Year’s Resolutions person. Goal-oriented? Yes. Ambitious? A resounding yes. However,  many people rush too quickly out of the much-needed holiday hibernation, both in their personal lives and in the marketing world.   So fast, that by the time…

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Be a 2024 marketing trendsetter

Some marketing trends last, like the use of short-term video. Some come back in style, like QR codes. And then, some fall to the wayside like an outdated meme. The mid-20s are here, and time is not slowing down. We put on your trendsetter hat and get ready to navigate the waves of our always…

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Marketing campaign measurement: A comprehensive guide

two women looking through marketing campaign measurement

Measuring marketing campaign effectiveness is crucial for more reasons than you may think. Sometimes (like knowing how much sugar is in your Starbucks coffee), ignorance is bliss. However, unlike the sugar content of our favorite drinks, marketing metrics shouldn’t be ignored. Typically, a lack of measurement leads to negative consequences. These range in missed opportunities…

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Community Partnerships: 4 Steps for Success

community partnerships

Thinking about community partnerships can be one of your most authentic and sustainable marketing strategies. How so? Because you are fostering mutually beneficial relationships that better your community. Rising tides raise all ships, right? It feels less like a sales transaction and more of a partnership. At Resolute, we call this “relationship capital.” It helps…

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6 steps to develop your best marketing campaign plan yet

two women discuss a marketing campaign plan

October has arrived and the leaves are changing. However, that doesn’t mean we want any marketing momentum to cool off. Believe it or not, now’s the time to start developing innovative marketing campaign plan ideas for 2024.   Creating a marketing campaign plan can be a hauntingly scary task. There’s no one-size-fits-all campaign plan. The planning…

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Public Relations is NOT ‘Spin’

news magazines and strategic plans stacked up on a desk

Although it doesn’t happen as often as it used to, people do use the dreadful term “spin” when referring to public relations. It’s not as shocking as it used to be, though it can still make PR professionals’ blood boil. Another day, another mischaracterization of public relations. Any time “spin” is brought up in conversation,…

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