As a public relations firm, we always advocate for transparency and trust as cornerstones of a strong organization. We often think of this when communicating with the public, but internal…
Read More
When I first started this internship, I did not know what to expect. There were so many changes due to COVID-19, and my first concern was that I would not…
Back in January, I remember walking into Resolute PR for an internship interview. My nerves were high, and all I could think about was, I hope I make a good…
PR, marketing and advertising are some of the largest industries in the creative workforce. We should be seen as a mix of innovative and diverse ideas, people and productions. The…
Market research is the process of analyzing, interpreting and gathering information about a product, market or service. There are so many reasons why market research is important. This valuable step…
Wondering how you are going to increase engagement on Instagram? When coming up with your next social media marketing plan, it is important to focus on engaging your current audience….
The phrase “crisis communication” can evoke scenes of a frantic office, people running around trying to fix a crisis that threatens to have severe impacts. Our world today is all…
I come from a long line of hard workers who can’t sit still. Even when we aren’t physically moving, our brains are always thinking about what we’re forgetting, remembering the…
When dealing with a crisis, business leaders are in the eye of a storm. They need to be calm while everything swirls around them, because the decisions made today can...
Read More
The Secret Sauce in Crisis CommunicationsAs you’ve likely experienced in recent weeks with the COVID-19 crisis, people have access to massive amounts of information in our current environment. Newsrooms are…