Authenticity: The Secret Sauce in Crisis Communications As you’ve likely experienced in recent weeks with the COVID-19 crisis, people have access to massive amounts of information in our current environment….
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One reason you hire a PR agency – we stand by your side through sickness and in health. Effective March 17, Resolute PR will work virtually to do our part…
It happened again. Sigh. Another person using the dreadful term “spin” when referring to my profession. It honestly doesn’t shock me anymore, though it still makes my blood boil a…
One of my favorite things about starting a new client relationship is helping organizations identify the who and the why of what they’re doing. Even the most marketing-savvy companies can…
As millennials move into their 30s, this group is becoming a prime target for spending. Often associated with selfies and the ability to quickly adapt to the newest technology, this…
At just 29-years-old, Doug Ward had an unprecedented job on his hands. He was a NASA public affairs officer in charge of interpreting the Apollo 11 moon mission to a…
My name is Zachary Johnston, and I am intern for the summer here at Resolute! During the school year, I am a graduate student at Oklahoma State University in my…
If you’ve ever been in a meeting with our Director of Digital Marketing, you’ve probably heard her talk about the importance of data when analyzing digital performance. Any number of…
Not too long ago, crisis communications was only handled via internal communications and press releases to media outlets. You had time to craft a perfect statement and submit it before the article ran. On the flip side, many companies would have a crisis and remain blissfully ignorant to the fact that the crisis was public until they picked up a copy of the local paper and saw their name on a headline.
Conflict is uncomfortable. You get a cold shoulder, a relationship doesn’t work out, missions aren’t aligned, political agendas get in the way, power struggles occur…the list goes on. In a profession…