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Agency Description Resolute is a full-service agency creating bold and purposeful public relations and marketing strategies. We are an established firm with a portfolio of diverse clients, ranging from small businesses to international brands and local causes. At Resolute, you have the opportunity to bring your unique voice and perspective to the table. We also…

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Instagram Stories: Best Practices and Strategy Tips

posting an instagram story

Instagram Stories are a major way to increase engagement on your brand’s Instagram. When coming up with your next digital marketing plan, it is important to focus on engaging your current audience. It’s easy to get caught up in the number of views and reach of your post, but what your customers do after seeing…

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How to develop a digital marketing strategy

digital marketing

This year, the digital marketing landscape will continue to change as the world settles back into a new normal. For that reason, we may see digital media take a more central role in brands’ and businesses’ ability to build brand awareness, engage with their communities and stay on top of PR and marketing trends. What…

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CMOs: How COVID has reshaped marketing

COVID Marketing

COVID has reshaped just about every part of our lives. And marketing and communications efforts pivoted and evolved in the last year in many unexpected ways. This article is from Marketing Dive, a business journalism and news site. It shares how many of the industry’s top CMOs are fortifying their business as we prepare to…

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Tips to Work with a Creative Agency at Every Stage

creative agency create deliverables

Every business, at some point, has the need for designed deliverables, marketing collateral or a logo.  It may be time to refresh the company image, add to the existing content or even fulfilling a life-long dream of owning a business. It’s a critical step in the marketing process, and many companies begin to evaluate the…

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5 principles for great vendor relationships

vendor relationship

Vendor relationships are a golden – and often missed – opportunity when thinking about target audiences. Like employees, these can be powerful recommenders (or objectors) to your organization. Think about it – vendors work closely with your team, rely on your prompt payment and have a direct impact on the quality of the products you…

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Four Key Benefits of Video Content

As the world transitioned face-to-face communication to digital and virtual platforms, video conferencing services and videos have become the norm. Video will continue to be increasingly important as we end this year and ramp up again in 2021, and that’s not necessarily a bad thing. The visual form of media can be extremely valuable and…

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Top 2021 PR and Marketing Trends

Brace yourself when I tell you this: 2020 is almost over. If you are waiting for the “new normal,” we’re in it, and it’s time to begin setting priorities and budgets. As you look ahead to the new year, we rounded up the top 2021 PR and marketing trends. But with the uncertainty of the…

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Internal Communications Tools for Every Leader

As a public relations firm, we always advocate for transparency and trust as cornerstones of a strong organization. We often think of this when communicating with the public, but internal employees can be some of the loudest voices when trust is broken. Even a lag in communication or blurred lines can be enough to cause…

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Meet our Summer Intern, Grace Mutiri!

When I first started this internship, I did not know what to expect. There were so many changes due to COVID-19, and my first concern was that I would not get a chance to even complete an internship I desperately needed. Once I started remotely, it took me a little bit to get used to…

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