PR, marketing and advertising are some of the industries in the creative workforce. We should be seen as a mix of creative and diverse ideas, people, and productions. The truth…
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Market research is the process of analyzing, interpreting and gathering information about a product, market or service. There are so many reasons why market research is important. This valuable step…
Wondering how you are going to increase engagement on Instagram? When coming up with your next social media marketing plan, it is important to focus on engaging your current audience….
The phrase “crisis communication” can evoke scenes of a frantic office, people running around trying to fix a crisis that threatens to have severe impacts. Our world today is all…
I come from a long line of hard workers who can’t sit still. Even when we aren’t physically moving, our brains are always thinking about what we’re forgetting, remembering the…
When dealing with a crisis, business leaders are in the eye of a storm. They need to be calm while everything swirls around them, because the decisions made today can...
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The Secret Sauce in Crisis CommunicationsAs you’ve likely experienced in recent weeks with the COVID-19 crisis, people have access to massive amounts of information in our current environment. Newsrooms are…
One reason you hire a PR agency – we stand by your side through sickness and in health. Effective March 17, Resolute PR will work virtually to do our part…
It happened again. Sigh. Another person using the dreadful term “spin” when referring to my profession. It honestly doesn’t shock me anymore, though it still makes my blood boil a…
One of my favorite things about starting a new client relationship is helping organizations identify the who and the why of what they’re doing. Even the most marketing-savvy companies can…