2023 Marketing Trends You Don’t Want To Ignore

resolute pr team members discuss 2023 marketing trends

Was it just us, or did 2022 go by in a flash? All the sudden it’s 2023, and our industry is doing everything but slowing down. From authentic video content to virtual reality marketing (yes, we went there), here is a list of our 2023 marketing trends predictions. Short-form video   First, we predict seeing an increase…

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How to defuse social media attacks

how to manage social media attacks

Social media attacks can happen, but you hope it never happens to you or your business. While the majority of businesses and brands have embraced social media and online reputation management, there are many more sitting on the sidelines. By now, most businesses and marketers alike understand the benefits of social media marketing. Social media…

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Playing Offense: How Managers Can Fight for Their Employees

resolute ceo nicole morgan discussing added benefits with an employee

If your company or department has experienced turnover in light of the Great Resignation, you’re not likely to see a reprieve any time soon. Recent studies show an estimated 40% of employees are thinking of quitting their jobs. Maybe the isolation of COVID led to a lot of soul searching. Like many of the clients…

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The Importance of a Crisis Communication Plan

four women gather around the table to discuss a crisis plan

Crisis communication management One poorly managed crisis can unravel decades worth of good work done by an organization. However, your company’s preparation and proactive response to a PR crisis can make or break the situation. That’s where a crisis communication plan comes into play. What is a crisis communication plan? You may be wondering what…

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NOW HIRING: Account Coordinator

Agency Description Resolute is a full-service agency creating bold and purposeful public relations and marketing strategies. We are an established firm with a portfolio of diverse clients, ranging from small businesses to international brands and local causes. At Resolute, you have the opportunity to bring your unique voice and perspective to the table. We also…

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Instagram Stories: Best Practices and Strategy Tips

posting an instagram story

Instagram Stories are a major way to increase engagement on your brand’s Instagram. When coming up with your next digital marketing plan, it is important to focus on engaging your current audience. However, you need to follow Instagram story best practices. You never want to post just to post. It’s easy to get caught up…

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How to develop a digital marketing strategy

digital marketing

Year after year, the importance of an updated digital marketing strategy increases. For that reason, we see digital media taking a more central role in brands’ and businesses’ ability to build brand awareness, engage with their communities and stay on top of PR and marketing trends. What is a digital marketing strategy and who needs…

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CMOs: How COVID has reshaped marketing

COVID Marketing

COVID has reshaped just about every part of our lives. And marketing and communications efforts pivoted and evolved in the last year in many unexpected ways. This article is from Marketing Dive, a business journalism and news site. It shares how many of the industry’s top CMOs are fortifying their business as we prepare to…

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Tips to Work with a Creative Agency at Every Stage

creative agency create deliverables

Every business, at some point, has the need for designed deliverables, marketing collateral or a logo.  It may be time to refresh the company image, add to the existing content or even fulfilling a life-long dream of owning a business. It’s a critical step in the marketing process, and many companies begin to evaluate the…

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5 principles for great vendor relationships

vendor relationship

Vendor relationships are a golden – and often missed – opportunity when thinking about target audiences. Like employees, these can be powerful recommenders (or objectors) to your organization. Think about it – vendors work closely with your team, rely on your prompt payment and have a direct impact on the quality of the products you…

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