Market research is the process of analyzing, interpreting and gathering information about a product, market or service. There are so many reasons why market research is important. This valuable step…
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Wondering how you are going to increase engagement on Instagram? When coming up with your next social media marketing plan, it is important to focus on engaging your current audience….
Instagram stories only last 24 hours, and yet planning for them can feel endless. It’s easy to feel overwhelmed with all of the details that go into something so temporary….
How to Plan your Facebook & Instagram Ads Picture this: You’re having a great meeting with your boss when the discussion begins to turn its head towards Facebook and Instagram…
With majority of the nation connecting on social media, it’s vital for businesses to have a presence on Facebook, Twitter, Instagram or another social channel. But getting started can be tricky. Here are…
Even a company with the most pristine reputation can’t escape negative feedback every now and then. Unfortunately, the adage of telling 10 people when you have a negative experience is…
Missing the Boat on Social Media Engagement Missed opportunities on social media happen every day. The digital world moves fast, and when you have a popular brand, it’s tough to…
We’ve written before about how public relations and marketing can be difficult to measure. Well, things are changing. I’m going to be bold and say that Facebook advertising (which includes…
Whether you’re trying to keep up with Facebook or trying to determining how Snapchat can work for your business, the social media landscape is ever changing. We’ve seen Pinterest be…
Instagram has been quickly gaining steam in recent years, and with good reason. We’re living in a world where audiences crave relevant content, and the shorter the better. In fact,…