Social Media Advertising
2023 Marketing Trends You Don’t Want To Ignore
Was it just us, or did 2022 go by in a flash? All the sudden it’s 2023, and our industry is doing everything but slowing down. From authentic video content to virtual reality marketing (yes, we went there), here is a list of our 2023 marketing trends predictions. Short-form video First, we predict seeing an increase…
Read MoreHow to defuse social media attacks
Social media attacks can happen, but you hope it never happens to you or your business. While the majority of businesses and brands have embraced social media and online reputation management, there are many more sitting on the sidelines. By now, most businesses and marketers alike understand the benefits of social media marketing. Social media…
Read MoreInstagram Stories: Best Practices and Strategy Tips
Instagram Stories are a major way to increase engagement on your brand’s Instagram. When coming up with your next digital marketing plan, it is important to focus on engaging your current audience. However, you need to follow Instagram story best practices. You never want to post just to post. It’s easy to get caught up…
Read MoreChildbirth in a castle
Missing the Boat on Social Media Engagement Missed opportunities on social media happen every day. The digital world moves fast, and when you have a popular brand, it’s tough to respond to every comment. However, I’m bringing this to your attention because I recently engaged with a brand with a particularly cool story and heard…
Read MoreA strong case for Facebook advertising
We’ve written before about how public relations and marketing can be difficult to measure. Well, things are changing. I’m going to be bold and say that Facebook advertising (which includes Instagram) is the most targeted and measurable tactic businesses and organizations have at their disposal. The level at which our team can target the right…
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