Instagram Stories: Best Practices and Strategy Tips

posting an instagram story

Instagram Stories are a major way to increase engagement on your brand’s Instagram. When coming up with your next digital marketing plan, it is important to focus on engaging your current audience. It’s easy to get caught up in the number of views and reach of your post, but what your customers do after seeing…

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Facebook & Instagram Ad Planning

Facebook & Instagram Ad Planning

How to Plan your Facebook & Instagram Ads Picture this: You’re having a great meeting with your boss when the discussion begins to turn its head towards Facebook and Instagram advertising. You’ve boosted posts in the past, but you’re not really sure what you need to do to run ads. You have a feeling you’re…

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10 ways to engage on social media

With majority of the nation connecting on social media, it’s vital for businesses to have a presence on Facebook, Twitter, Instagram or another social channel. But getting started can be tricky. Here are 10 things to keep in mind when deciding your social strategy. 10 things you need to do to create an engaging social media presence By:…

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How to respond to negative employment reviews

Even a company with the most pristine reputation can’t escape negative feedback every now and then. Unfortunately, the adage of telling 10 people when you have a negative experience is multiplied in today’s society through the role of social media and our lives. We found this article from Inc. particularly helpful, and the rules apply…

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Childbirth in a castle

Missing the Boat on Social Media Engagement Missed opportunities on social media happen every day. The digital world moves fast, and when you have a popular brand, it’s tough to respond to every comment. However, I’m bringing this to your attention because I recently engaged with a brand with a particularly cool story and heard…

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A strong case for Facebook advertising

We’ve written before about how public relations and marketing can be difficult to measure. Well, things are changing. I’m going to be bold and say that Facebook advertising (which includes Instagram) is the most targeted and measurable tactic businesses and organizations have at their disposal.  The level at which our team can target the right…

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The future of Pinterest

Whether you’re trying to keep up with Facebook or trying to determining how Snapchat can work for your business, the social media landscape is ever changing. We’ve seen Pinterest be a valuable driver in retail marketing, but will it stand the test of time? Read what one reporter has to say in the article below…

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How to gain business from Instagram

Instagram has been quickly gaining steam in recent years, and with good reason. We’re living in a world where audiences crave relevant content, and the shorter the better. In fact, it doesn’t get any shorter than a photo. Whether you’re marketing to consumers or other businesses, Instagram can be a powerful marketing tool when used…

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10 pointers to defuse social media attacks

by Kathi Kruse I’ve spent years talking about the benefits of social media marketing—especially its ability to bring in leads and sales. Some businesses have embraced social media and online reputation management, but there are many more sitting on the sidelines. One reason business owners steer clear of social media is they don’t want to…

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