Social Media Advertising
2023 Marketing Trends You Don’t Want To Ignore
Was it just us, or did 2022 go by in a flash? All the sudden it’s 2023, and our industry is doing everything but slowing down. From authentic video content to virtual reality marketing (yes, we went there), here is a list of our 2023 marketing trends predictions. Short-form video First, we predict seeing an increase…
Read MoreHow to defuse social media attacks
Social media attacks can happen, but you hope it never happens to you or your business. While the majority of businesses and brands have embraced social media and online reputation management, there are many more sitting on the sidelines. By now, most businesses and marketers alike understand the benefits of social media marketing. Social media…
Read MoreInstagram Stories: Best Practices and Strategy Tips
Instagram Stories are a major way to increase engagement on your brand’s Instagram. When coming up with your next digital marketing plan, it is important to focus on engaging your current audience. It’s easy to get caught up in the number of views and reach of your post, but what your customers do after seeing…
Read MoreFacebook & Instagram Ad Planning
How to Plan your Facebook & Instagram Ads Picture this: You’re having a great meeting with your boss when the discussion begins to turn its head towards Facebook and Instagram advertising. You’ve boosted posts in the past, but you’re not really sure what you need to do to run ads. You have a feeling you’re…
Read More10 ways to engage on social media
With majority of the nation connecting on social media, it’s vital for businesses to have a presence on Facebook, Twitter, Instagram or another social channel. But getting started can be tricky. Here are 10 things to keep in mind when deciding your social strategy. 10 things you need to do to create an engaging social media presence By:…
Read MoreHow to respond to negative employment reviews
Even a company with the most pristine reputation can’t escape negative feedback every now and then. Unfortunately, the adage of telling 10 people when you have a negative experience is multiplied in today’s society through the role of social media and our lives. We found this article from Inc. particularly helpful, and the rules apply…
Read MoreChildbirth in a castle
Missing the Boat on Social Media Engagement Missed opportunities on social media happen every day. The digital world moves fast, and when you have a popular brand, it’s tough to respond to every comment. However, I’m bringing this to your attention because I recently engaged with a brand with a particularly cool story and heard…
Read MoreA strong case for Facebook advertising
We’ve written before about how public relations and marketing can be difficult to measure. Well, things are changing. I’m going to be bold and say that Facebook advertising (which includes Instagram) is the most targeted and measurable tactic businesses and organizations have at their disposal. The level at which our team can target the right…
Read MoreThe future of Pinterest
Whether you’re trying to keep up with Facebook or trying to determining how Snapchat can work for your business, the social media landscape is ever changing. We’ve seen Pinterest be a valuable driver in retail marketing, but will it stand the test of time? Read what one reporter has to say in the article below…
Read MoreHow to gain business from Instagram
Instagram has been quickly gaining steam in recent years, and with good reason. We’re living in a world where audiences crave relevant content, and the shorter the better. In fact, it doesn’t get any shorter than a photo. Whether you’re marketing to consumers or other businesses, Instagram can be a powerful marketing tool when used…
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