Public Relations

If you’ve avoided using Reddit as part of your marketing strategy because you think it’s just another place for memes and long comment threads – think again.  Reddit is a different beast compared to Instagram, LinkedIn or TikTok. There’s no real algorithm to “beat.” Forget about chasing down trending audio or curating a perfectly branded…

A certain amount of anxiety is normal when planning a company photoshoot. The team commits to pause their usual routine and “lose” a day to something that doesn’t come naturally to most of us. However, you can’t escape the importance of a company having professional photos at their disposal.  A bank of photos is necessary to elevate…

We’re excited to announce that Resolute PR has been named to Inc.’s annual Best Workplaces list for the second consecutive year. Prominently featured on Inc.com, the list is the result of a comprehensive measurement of American companies that have excelled in creating exceptional workplaces and company cultures. Since its inception in 2014, we have fostered…

In today’s hyper-saturated marketing landscape, you may feel as though you’re attending an overcrowded, electronic dance music rave that has a – less than fun and carefree vibe – and more of a growing annoyance for what should be an energizing party. If that description alone overwhelmed you, we marketing professionals feel the same way.…

In today’s ever-evolving digital landscape, earned media remains a highly important, yet often overlooked, marketing tool. It’s easy to assume that social media, paid ads and influencer partnerships are all you need to build your brand’s presence. Unlike paid media (like ads), earned media is the attention your brand receives through organic methods such as…

As public relations (PR) professionals, we spend a lot of time analyzing what makes a story newsworthy. After all, this is the backbone of our media relations works – curating stories that not only capture attention, but also resonate with clients’ target audiences. Plus, earned media coverage helps businesses earn trust and credibility. In the…

Lead generation isn’t just about getting more contacts or email addresses – it’s about attracting the right potential customers. Whether you’re a small business or a large company, a well-defined lead generation (also known as lead gen) strategy is crucial for overall, sustainable success. Remember, there’s no one-fits-all strategy for lead generation. These days, it’s…

The phrase “digital word-of-mouth marketing” may sound counterintuitive. However, when you look closely at the words and think about the rise of social media influence, it starts making sense. Social media has revolutionized word-of-mouth marketing into something new. Big surprise.. It’s all the in the name. Social media is – by nature – social! Word-of-mouth…

As 2025 is off and running, our marketing world continues to evolve at lightning speed. But, that’s nothing new. In the marketing and public relations industry, staying ahead of the curve – and your competition – means keeping up with trends that resonate and deliver real value. If 2024 taught us anything, it’s that audiences…

From the desk of CEO Nicole Morgan. As we start a new chapter of a new year, there is much to reflect on as I look back on 2024. Our team hit new goals, achieved our 10th consecutive year of growth and got to work on projects we’ll tell the grandkids about some day. I’m…