Public Relations

Keeping up with trends in any industry can feeling like daunting, endless task. One month, everyone’s debating if videos belong LinkedIn. The next, AI in marketing is rewriting how we create content. No matter if you work in nonprofits, B2C, or B2B companies, navigating the constant change while managing daily operations can feel overwhelming. So,…

As we approach 2026 (yes, it’s that time and no, we can’t believe it, either), the companies embracing emerging channels and building executive visibility are leading the charge. They’re well on their way to capturing market share and building brand awareness.  Meanwhile, businesses that cling to outdated strategies risk disappearing into the abyss.   Creating an…

When October rolls around, most people fear things that go bump in the night. But for marketers and brand leaders, the real terrors don’t hide under the bed… They lurk in the logo files, color palettes and outdated marketing materials. Every brand has a few skeletons in the closet. However, when your brand identity starts…

The traditional marketing funnel has been a prime tactic that marketers use to guide the customer journey from brand awareness to brand loyalty. But, let’s be real. This funnel type of visualization no longer reflects how people buy from or engage with brands and businesses. Today’s customers can’t be tamed. They won’t slide neatly down…

If you’ve avoided using Reddit as part of your marketing strategy because you think it’s just another place for memes and long comment threads – think again.  Reddit is a different beast compared to Instagram, LinkedIn or TikTok. There’s no real algorithm to “beat.” Forget about chasing down trending audio or curating a perfectly branded…

A certain amount of anxiety is normal when planning a company photoshoot. The team commits to pause their usual routine and “lose” a day to something that doesn’t come naturally to most of us. However, you can’t escape the importance of a company having professional photos at their disposal.  A bank of photos is necessary to elevate…

We’re excited to announce that Resolute PR has been named to Inc.’s annual Best Workplaces list for the second consecutive year. Prominently featured on Inc.com, the list is the result of a comprehensive measurement of American companies that have excelled in creating exceptional workplaces and company cultures. Since its inception in 2014, we have fostered…

In today’s hyper-saturated marketing landscape, you may feel as though you’re attending an overcrowded, electronic dance music rave that has a – less than fun and carefree vibe – and more of a growing annoyance for what should be an energizing party. If that description alone overwhelmed you, we marketing professionals feel the same way.…

In today’s ever-evolving digital landscape, earned media remains a highly important, yet often overlooked, marketing tool. It’s easy to assume that social media, paid ads and influencer partnerships are all you need to build your brand’s presence. Unlike paid media (like ads), earned media is the attention your brand receives through organic methods such as…

As public relations (PR) professionals, we spend a lot of time analyzing what makes a story newsworthy. After all, this is the backbone of our media relations works – curating stories that not only capture attention, but also resonate with clients’ target audiences. Plus, earned media coverage helps businesses earn trust and credibility. In the…