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Gratitude is a verb
Gratitude is a verb An election always results in more than just a new president. It’s a race so, inevitably, some of us feel like winners and some of us feel defeated. There are unanswered questions and varying opinions. Let’s not get lost in those. Regardless of who you supported last week, let’s put aside…
Read MoreBecoming Resolute: Finding our purpose
The evolution of a full service marketing and PR firm I’m coming up on the anniversary of a watershed moment in my life. It’s a story for another day, really. The short of it is, I ultimately found myself in an airport far from home knowing I had to make a decision. I could try…
Read More6 PR myths debunked
As a former marketing director for a company, I’ve hired my share of PR firms. I’ve had some that were really good and got us results, and I’ve had more that were merely, “meh.” My overall impression was that PR sometimes worked, but there was a good chance that it wouldn’t. However, my view of…
Read MoreBefore you leap into entrepreneurship…
Maybe you’re working away and wondering what it would be like to be your own boss someday. Maybe you’ve already started the process and are nurturing your dream on the side. Or, maybe you’re in full swing growth mode and wondering what the next phase of your business will look like. Regardless of the entrepreneurial…
Read MoreHow to avoid burning through marketing dollars
With the rise of inflation, your marketing dollars or budget may be shrinking, and everything comes down to the ROI. With each penny spent, you’re faced with questions like “Can it save or make me money?” “Can it save me time?” “Will it bring me more business?” And when everyone seems to be coming at…
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