Blog
Crisis Communications
Not too long ago, crisis communications was only handled via internal communications and press releases to media outlets. You had time to craft a perfect statement and submit it before the article ran. On the flip side, many companies would have a crisis and remain blissfully ignorant to the fact that the crisis was public until they picked up a copy of the local paper and saw their name on a headline.
Read MoreCreating a Digital Marketing Audit
People have opinions. That’s a fact. When a client approaches our agency, they typically have opinions about why their marketing is or isn’t working. As they should…. Their boots-on-the-ground knowledge is vital to creating the right marketing strategy and successful campaigns. But just like everyone on this planet, some of the information they relay to…
Read MoreConflict Resolution
Conflict is uncomfortable. You get a cold shoulder, a relationship doesn’t work out, missions aren’t aligned, political agendas get in the way, power struggles occur…the list goes on. In a profession that centers on communication, I see this every day in varying forms. However, the ways in which people deal with conflict can greatly impact the…
Read MoreThe Delivery is Different, but Content is Still King
As someone with both education and experience in journalism, it has been fascinating to watch the world of media consumption change so drastically, dramatically and quickly as it has in the last decade. We’ve gone from long-form editorial essays published with actual ink, printed on actual paper and delivered to actual doorsteps to sending out…
Read MoreMy PR Internship Experience
By: Karoline Newell When Resolute hired me as an intern, I expected, like any other PR firm, to be thrown into the fast-paced hustle of agency work. I quickly learned that Resolute was not like any other PR firm and has a distinctive flair. Coupled with traditional PR and marketing work, Resolute aims to work…
Read MoreEntrepreneurship Abroad
Two Weeks in Asia: Entrepreneurship Abroad Hi, I’m Lacey. I work in public relations and I’m an introvert. Ok, maybe ambivert is a better word. Ambivert is defined as “a person whose personality has a balance of extrovert and introvert features.” Another way of saying it is “a person of extremes.” Both reserved and bold,…
Read MoreFacebook and Data Privacy
Important Note about Facebook and Data Privacy You’ve probably recently heard about Facebook in the news. To summarize, the heart of the issue is that our world is becoming increasingly interactive and dependent upon technology, and as users, we each leave a trail of data. The government is trying to figure out its role in…
Read MoreGoing Dutch with Oklahoma Nice
Resolute CEO Nicole Morgan recently attended Dutch Design Week with a newly formed grass-roots initiative, the Network of International Creative Entrepreneurs (NICE). The group held its inaugural international meeting in Eindhoven, Netherlands and included a select group of Oklahoma business owners, entrepreneurs, educators and creative thinkers. NICE gathered with the aim to form a bridge…
Read MoreChildbirth in a castle
Missing the Boat on Social Media Engagement Missed opportunities on social media happen every day. The digital world moves fast, and when you have a popular brand, it’s tough to respond to every comment. However, I’m bringing this to your attention because I recently engaged with a brand with a particularly cool story and heard…
Read MoreHow to be a better mentor
I’ve been honored to work with some incredible mentors over my career. They taught me more about public relations than any text book, demonstrated class and control in crisis situations, and encouraged me to create my dream job. Since starting Resolute, that network has expanded to business leaders who have walked through the fire of economic changes, turnover and the…
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