MEDIA TRAINING

Employees at all levels represent your organization in the community. This training is beneficial for anyone who may speak on behalf of your organization including leadership, subject matter experts, spokespersons, frontline workers, and community-facing roles who may encounter media on-site. If they might be quoted, interviewed, or recorded, they should be prepared.  

We focus on how to stay on message, how to navigate tough questions, what to do before going live, and how to avoid common missteps that can create confusion or brand risk. Plus, we help people understand the role that media plays in achieving overall business goals. 

No. The media landscape is evolving, and our training is tailored to best practices for a variety of formats.  On-camera, phone or virtual interviews, podcasts, and even quick conversations with the media all benefit from preparation and focused messaging. 

Yes! Our training is more than steps on how to prepare or show up for an interview. It includes details on how conversations with partners, donors, neighbors, and reporters all shape business and brand reputation. Our training helps reinforce how consistent messaging builds trust and credibility.