If you’ve ever been in a meeting with our Director of Digital Marketing, you’ve probably heard her talk about the importance of data when analyzing digital performance. Any number of…
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Is social media marketing worth the money? Data and analytics will tell you if you are getting a bang for your buck! How to calculate ROI on social media marketing…
Influencer marketing is more than a buzz word. With shrinking traditional media, bloggers and influencers are a great way to get the word out about your product, brand or company….
A large portion of my job at Resolute is influencer marketing. A newer service area on the PR horizon, it’s a form of marketing in which focus is placed on…
With majority of the nation connecting on social media, it’s vital for businesses to have a presence on Facebook, Twitter, Instagram or another social channel. But getting started can be tricky. Here are…
Missing the Boat on Social Media Engagement Missed opportunities on social media happen every day. The digital world moves fast, and when you have a popular brand, it’s tough to…
Not all social media platforms are created equal! Before you dive into creating a presence, make sure you understand the difference, and don’t spread yourself too thin. This article from…
As digital marketers we have to be extremely observational. We observe how people react to messaging and how they utilize technology in their everyday lives. Each day, we have to…
Instagram has been quickly gaining steam in recent years, and with good reason. We’re living in a world where audiences crave relevant content, and the shorter the better. In fact,…