Sprout Social, a social media management and optimization platform for brands and agencies of all sizes, recently published its guide to the social media trends we all need to be…
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Some business owners do not believe social media does, or could ever have any impact on them or their business. So, they do not use it personally or professionally. However,…
As the world transitioned face-to-face communication to digital and virtual platforms, video conferencing services and videos have become the norm. Video will continue to be increasingly important as we end…
Brace yourself when I tell you this: 2020 is almost over. If you are waiting for the “new normal,” we’re in it, and it’s time to begin setting priorities and…
Market research is the process of analyzing, interpreting and gathering information about a product, market or service. There are so many reasons why market research is important. This valuable step…
Wondering how you are going to increase engagement on Instagram? When coming up with your next social media marketing plan, it is important to focus on engaging your current audience….
If you’ve ever been in a meeting with our Director of Digital Marketing, you’ve probably heard her talk about the importance of data when analyzing digital performance. Any number of…
Is social media marketing worth the money? Data and analytics will tell you if you are getting a bang for your buck! How to calculate ROI on social media marketing…
Influencer marketing is more than a buzz word. With shrinking traditional media, bloggers and influencers are a great way to get the word out about your product, brand or company….