Instagram Stories: Best Practices and Strategy Tips

posting an instagram story

Instagram Stories are a major way to increase engagement on your brand’s Instagram. When coming up with your next digital marketing plan, it is important to focus on engaging your current audience. It’s easy to get caught up in the number of views and reach of your post, but what your customers do after seeing…

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How to develop a digital marketing strategy

digital marketing

This year, the digital marketing landscape will continue to change as the world settles back into a new normal. For that reason, we may see digital media take a more central role in brands’ and businesses’ ability to build brand awareness, engage with their communities and stay on top of PR and marketing trends. What…

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2021 Social Media Trends to Watch

social media trends

Sprout Social, a social media management and optimization platform for brands and agencies of all sizes, recently published its guide to the social media trends we all need to be following in 2021. Like most things, COVID-19 adjustments have altered how people interact and engage with social platforms. Check out this how-to-pivot guide before planning…

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5 Ways Social Media Increases Company Values

Some business owners do not believe social media does, or could ever have any impact on them or their business. So, they do not use it personally or professionally. However, if you own a business, a well-executed, social media marketing strategy can help grow your business and ultimately increase your company’s valuation, when managed and…

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Four Key Benefits of Video Content

As the world transitioned face-to-face communication to digital and virtual platforms, video conferencing services and videos have become the norm. Video will continue to be increasingly important as we end this year and ramp up again in 2021, and that’s not necessarily a bad thing. The visual form of media can be extremely valuable and…

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Top 2021 PR and Marketing Trends

Brace yourself when I tell you this: 2020 is almost over. If you are waiting for the “new normal,” we’re in it, and it’s time to begin setting priorities and budgets. As you look ahead to the new year, we rounded up the top 2021 PR and marketing trends. But with the uncertainty of the…

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Debunking Fake Traffic

If you’ve ever been in a meeting with our Director of Digital Marketing, you’ve probably heard her talk about the importance of data when analyzing digital performance. Any number of factors can skew reporting – a technical issue, a narrow date range or bogus traffic. All of the impressions in the world mean nothing if…

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Social Media Marketing

Social Media ROI

Is social media marketing worth the money? Data and analytics will tell you if you are getting a bang for your buck! How to calculate ROI on social media marketing By: Kevin Getch Calculating ROI on social media marketing efforts can be tricky. Here’s how to find value beyond dollars and cents. New clients often…

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10 ways to engage on social media

With majority of the nation connecting on social media, it’s vital for businesses to have a presence on Facebook, Twitter, Instagram or another social channel. But getting started can be tricky. Here are 10 things to keep in mind when deciding your social strategy. 10 things you need to do to create an engaging social media presence By:…

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Childbirth in a castle

Missing the Boat on Social Media Engagement Missed opportunities on social media happen every day. The digital world moves fast, and when you have a popular brand, it’s tough to respond to every comment. However, I’m bringing this to your attention because I recently engaged with a brand with a particularly cool story and heard…

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