Content Marketing

When people think about marketing, they usually think about the obvious stuff like social media, advertising, SEO and public relations. However, some of the most influential – but hidden – marketing tactics aren’t found in your content calendar or advertising budget. They’re quietly shaping perceptions, building trust, and influencing decisions from behind the mirror. So,…

When people talk about marketing, they often treat social media or digital marketing and public relations as separate strategies. However, the strongest and most successful brands take an integrated approach where social media and traditional PR work together to create a consistent story across every channel. At Resolute, we believe our clients need to stop…

Thought leadership often starts with op-eds, speaking engagements, or LinkedIn posts. While those tactics have value, podcasts stand out as a powerful way for leaders to build credibility while connecting with their target audience.   These days, audiences are often overwhelmed by polished marketing messages and endless scrolling content. People want authentic expertise. They want real conversations,…

Before joining Resolute PR, I spent seven years working in TV newsrooms across several states, including here in Tulsa. Over the years, I interviewed thousands of people and helped tell stories across communities of all sizes.  In my time as a journalist, one thing quickly became clear. Being an expert in your industry does not automatically translate to communicating effectively during a media interview.  Reporters move quickly and your…

For the third year in a row, Resolute has been named one of Inc. Magazine’s Best Workplaces.  To say we’re excited is an understatement.  Not just because of the recognition, but because of what it represents. This award is based on how our team experiences work day to day. It reflects what people feel, not just what companies say.  For…

What is a content marketing playbook? A content marketing playbook is a structured approach to how your business should plan, create, and share content. Instead of starting from scratch every time, a playbook brings clarity and consistency to your efforts. To us, the term “playbook” is basically a fun way to brand the word strategy.…

Public relations (PR) is how your business earns trust, credibility and attention. At its core, PR is about shaping how people talk about your brand when you’re not in the room. This isn’t in a fake or fluffy way, but in real ways that impact reputation and growth. PR isn’t just press releases and media…

Marketing research strategies serve as a compass for your business or brand. Research gives you access to valuable insights, from understanding market research industry trends to creating buyer personas. The bottom line is that these research strategies will point you in the right direction to making informed business decisions. When it comes to understanding something…

If you’ve implemented digital marketing strategies, they more than likely include a pay-per-click (PPC) campaign, Google ads, social media marketing or other types of advertising. This rapidly evolving form of marketing helps companies make data-informed decisions and provides a direct form of measuring ROI to help achieve business goals and grow revenue. But to harness…

If you studied journalism in school or worked in a newsroom, you’re probably familiar with the AP Stylebook. If you’re tuned in to recent tech news, you’ve definitely heard about Artificial Intelligence (AI) services like ChatGPT and Google’s Gemini chatbot. For those who don’t know, AP Style is commonly referred to as the industry “bible”…