Content Marketing

When it comes to creating video content, it can be hard to know where to start. You’re probably asking yourself all kinds of questions. Is this useful to my audience? How long is this going to take? How long should it be? Will anyone like it or see it? Is videography even important? Questions like these can…

In case you missed it: The news media landscape as we once knew it is gone. While mistrust in national news grows, conglomerates are quietly dismantling local news. Across the country last year, media outlets and organizations laid off more than 20,000 people. That’s more layoffs in news media than in 2021 and 2022 combined.  …

From the desk of Vice President of Client Services Lacey Taylor  Confession: I’m not a traditional New Year’s Resolutions person. Goal-oriented? Yes. Ambitious? A resounding yes. However,  many people rush too quickly out of the much-needed holiday hibernation, both in their personal lives and in the marketing world.   So fast, that by the time…

Some marketing trends last, like the use of short-term video. Some come back in style, like QR codes. And then, some fall to the wayside like an outdated meme. The mid-20s are here, and time is not slowing down. We put on your trendsetter hat and get ready to navigate the waves of our always…

Measuring marketing campaign effectiveness is crucial for more reasons than you may think. Sometimes (like knowing how much sugar is in your Starbucks coffee), ignorance is bliss. However, unlike the sugar content of our favorite drinks, marketing metrics shouldn’t be ignored. Typically, a lack of measurement leads to negative consequences. These range in missed opportunities…

Thinking about community partnerships can be one of your most authentic and sustainable marketing strategies. How so? Because you are fostering mutually beneficial relationships that better your community. Rising tides raise all ships, right? It feels less like a sales transaction and more of a partnership. At Resolute, we call this “relationship capital.” It helps…

October has arrived and the leaves are changing. However, that doesn’t mean we want any marketing momentum to cool off. Believe it or not, now’s the time to start developing innovative marketing campaign plan ideas for 2024.   Creating a marketing campaign plan can be a hauntingly scary task. There’s no one-size-fits-all campaign plan. The planning…

The age old question of public relations vs. marketing may become irrelevant as our industry evolves. Traditionally, public relations is managing how the public sees and feels about a brand or company. Simply put, PR focuses on maintaining a positive reputation through press releases, media interviews and other pitches. On the other hand, marketing is…