The Delivery is Different, but Content is Still King

As someone with both education and experience in journalism, it has been fascinating to watch the world of media consumption change so drastically, dramatically and quickly as it has in the last decade. We’ve gone from long-form editorial essays published with actual ink, printed on actual paper and delivered to actual doorsteps to sending out…

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Public relations vs. marketing: Who cares? Go to bed.

The Benefits of a Full Service Marketing Agency Maybe you’re a small business, startup or nonprofit agency. Your team is small but mighty, wearing different hats throughout the day. Your project manager is the IT guy, your HR manager doubles as the receptionist and your intern is taking sales calls. You’re not sure what public relations…

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Authenticity beats branding

You’ve heard us harp on the importance of quality, transparent content. Gone are the days of product placement and ads masked as articles. This article from Fast Company talks about the pitfalls of being inauthentic in communicating your brand. -Nicole The future of branding is debranding by Jasmine de Bruycker As digital media blunts the impact…

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Getting your email noticed

It’s hard to conduct business these days without email. According to the Radicati Group, the average business user sends and receives a combined 112 emails per day. That means since this is a leap year, we’re looking at nearly 30,000 emails per user in 2016. Yikes! So how do you cut through the clutter and get your…

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