Public Relations
(n.) making a deep-rooted connection among your target audience; generating goodwill and strong relationships
Public relations is more than donating a large check to a non-profit and sending out a press release. It’s understanding your story, what makes things tick in the world of your organization and motivating action among your target audiences. Successful public relations strategies have to be honest, and they have to be a two-way street. Looking for something specific? The services below are some of the areas in which we specialize.
Marketing
(n.) selling your brand to the market; generating revenue and awareness
Whether we’re helping you define your position in the marketplace or identifying tactics to connect with your target audience, Resolute develops marketing campaigns aimed at moving the needle for your organization. Our team will recommend the best use of your marketing dollars based on your budget and organization goals. Areas of expertise include:
- Market research
- Brand positioning
- Buyer persona development
- Brand development
- Direct mail
- Sales materials
- Advertising
Advertising
(n.) paid, targeted placement to call public attention to a product, service or need
Resolute manages all facets of advertising campaigns, from storyboarding ideas for your next commercial to coordinating production to negotiating a media buy that gives you the most bang for your buck. With a firm foundation in public relations and marketing, Resolute understands how to create campaigns that not only stand out, but also resonate with audiences beyond your media buy. Our team will be a central hub for all of your advertising requests and needs, freeing you to focus on other areas of your job. Resolute provides:
- Video and audio production
- Billboard, television, radio and online advertising
- Media buy negotiation and placement
- Media buy audits
Event Planning
(n.) promoting, planning, designing and executing a happening; creating a gathering that people will remember
From community gatherings to non-profit fundraisers, Resolute’s team plans events from start to finish. Media promotions, printed materials, planning and attention to details are all part of Resolute’s event strategy. Our involvement is scalable, ranging from full event planning services to providing event support to your internal staff. Our experience includes:
- Vendor management
- Theme creation
- Invitation and print material design
- Event logistics
- Event promotion
Digital Marketing
(n.) Generating awareness and action from a target audience through online platforms
From implementing social media strategy to writing SEO-friendly web content, Resolute understands the domino effect of a strong web presence. Generating a buzz is not enough to make an impact. A sleek website won’t translate into sales on its own. An interconnected web presence is vital in today’s digital world. Resolute manages web marketing strategies including:
- Search Engine Optimization (SEO)
- Social media marketing
- Social media advertising
- Web design
- Content marketing
- Inbound marketing
- Online advertising
- Email marketing
- Blogging
- Pay per click advertising
Creative
(n.) identifying and developing tools that communicate your brand, messages, products and services
Great design will have little impact on your target audience without the proper foundation, messaging and brand behind it. Resolute ensures each design, from logo to direct mail piece, is in tune with your marketing plan and expresses your identity. Our team strives to recommend designs that fulfill your needs as an organization and stand out from the competition while remaining sensitive to budget. The service list is endless, but the following are just a few of the items our team has developed:
- Logos
- Brochures
- Websites
- Advertisements
- Sales materials
- Packaging