What is social media marketing?

Facebook, Twitter, Instagram, LinkedIn and other social media platforms are powerful business tools when used properly. Social media marketing involves finding the right market, crafting the right posts and creating objective ad campaigns that all stem from a social site.

When to use it:

Every company should utilize some form of social media. The challenge is which channels best fit your company’s personality. From there, it’s important that all posts have a purpose. It’s also important to understand when to post and how to boost engagement to further the reach of your company.

Why it works:

Even your grandma is on Facebook. More than 30 percent of U.S. adults get their news from Facebook, according to a study by the Pew Research Center. This means you have the opportunity to share your latest earned media hit, blog article or newsletter with your audience. Additionally, this is a good way to quickly share information about company events, promotions and other news.

Check out Resolute’s Facebook page here to get a better idea of how this tool can be used!