Public Relations
Make a deep-rooted connection among your target audience
Public relations is more than donating a large check to a non-profit and sending out a press release. It’s understanding your story, what makes things tick in the world of your organization and motivating action among your target audiences. Successful public relations strategies have to be honest, and they have to be a two-way street. Looking for something specific? The services below are some of the areas in which we specialize.
Marketing
Get noticed by your customers
Whether we’re helping you define your position in the marketplace or identifying tactics to connect with your target audience, Resolute develops marketing campaigns aimed at moving the needle for your organization. Our team will recommend the best use of your marketing dollars based on your budget and organization goals. Areas of expertise include:
Graphic Design
Visually communicate your brand, messages, products and services
Great design will have little impact on your target audience without the proper foundation, messaging and brand behind it. Resolute ensures each design, from logo to brochure, is in tune with your marketing plan and expresses your identity. Our team strives to recommend designs that fulfill your needs as an organization and stand out from the competition while remaining sensitive to budget. The service list is endless, but the following are just a few of the items our team has developed:
- Logos
- Brochures
- Websites
- Advertisements
- Sales materials
Digital Marketing
Generate awareness and action through online platforms
From implementing social media strategy to writing SEO-friendly web content, Resolute understands the domino effect of a strong web presence. Generating buzz is not enough to make an impact. A sleek website won’t translate into sales on its own. An interconnected web presence is vital in today’s digital world. Resolute manages web marketing strategies including:
- Digital advertising
- Influencer marketing
- Social media marketing
- Web design
- Content marketing and blogging
Advertising
Bring attention to your product, service or cause
Resolute manages all facets of advertising campaigns, from storyboarding ideas for your next commercial to coordinating production to negotiating a media buy that gives you the most bang for your buck. With a firm foundation in public relations and marketing, Resolute understands how to create campaigns that not only stand out, but also resonate with audiences beyond your media buy. Our team will be a central hub for all of your advertising requests and needs, freeing you to focus on other areas of your job. Resolute provides:
- Video and audio production
- Billboard, television, radio and digital advertising
- Media buy negotiation and placement
- Media buy audits
Event Promotion
Get people in the door
From small community events to large-scale festivals, Resolute’s team can support you in building awareness and connections with your target audience. Event promotion begins well in advance of the big day with careful attention to unique story opportunities and creative ideas to leverage your message. We also specialize in crisis communications plans to ensure you are prepared for the unexpected. Our experience includes:
- Community Engagement
- Crisis Communications Planning
- Media Relations
- Digital and Traditional Advertising