Cultivating a Crisis Communication Plan

The phrase “crisis communication” can evoke scenes of a frantic office, people running around trying to fix a crisis that threatens to have severe impacts.

Our world today is all too experienced in crisis mode. From a global pandemic that changed every aspect of society to one of the biggest social movements in history; companies and businesses are scrambling to keep up. There are four keys to a crisis communication plan that offer a sense of stability through any catastrophe.


Preparedness is key. The truth is, the best crisis management strategy emphasizes the “before” of a crisis rather than the “after.” Understanding your vulnerabilities and any weaknesses is vital in strengthening those areas or creating contingency plans. Being properly prepared can range from hiring a company to do proper research to eliminating potential risk factors.


When it is clear a disaster is imminent, honesty is the only plausible option, even if it seems like the worst possible solution. The rise in social media and consumer research can disprove any untruthful statements and further endanger the situation. Being straightforward with your audience will build trust rather than tear it down.


Attentiveness to detail ties into all the other steps and is the difference between an average crisis plan and a great one. Truly understanding the small details about your consumers, company and crisis will be the game changer in overcoming any matter.


Finally, dedication to producing a great crisis response is the rudder that guides the ship. Dedication in every step will ensure honest, effective communication that will properly deliver the accurate and appropriate message.