10 ways to engage on social media

With majority of the nation connecting on social media, it’s vital for businesses to have a presence on Facebook, Twitter, Instagram or another social channel. But getting started can be tricky. Here are 10 things to keep in mind when deciding your social strategy. 10 things you need to do to create an engaging social media presence By:…

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Childbirth in a castle

Missing the Boat on Social Media Engagement Missed opportunities on social media happen every day. The digital world moves fast, and when you have a popular brand, it’s tough to respond to every comment. However, I’m bringing this to your attention because I recently engaged with a brand with a particularly cool story and heard…

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Choosing the right network for your business

Not all social media platforms are created equal! Before you dive into creating a presence, make sure you understand the difference, and don’t spread yourself too thin. This article from Mashable is a great starting point for helping you decide which outlet is best for you. -Nicole How do I choose the right social networks for…

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How and why you should use Google AdWord

As digital marketers we have to be extremely observational. We observe how people react to messaging and how they utilize technology in their everyday lives. Each day, we have to ask ourselves how can we bring them a message that: they will see will resonate will cause them to do something. The answers to these…

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How to gain business from Instagram

Instagram has been quickly gaining steam in recent years, and with good reason. We’re living in a world where audiences crave relevant content, and the shorter the better. In fact, it doesn’t get any shorter than a photo. Whether you’re marketing to consumers or other businesses, Instagram can be a powerful marketing tool when used…

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